Freelance National Anthem, by Bill Dyszel:
Today’s sleazy, shortsighted marketing move is brought to you by Dr Pepper. This company made a grand, fun, high-profile gesture and got considerable positive publicity for it. But then, they made it such a hassle to cash in on their offer that the truly cynical nature of this marketing ploy is laid bare.
In the world before the internet, they might have gotten away with it. But online, people do talk.
Apparently, today — and today only — you can get a coupon for a free Dr Pepper soda. And you can thank Guns N Roses singer Axl Rose for it.
…That is, you can get the coupon IF you jump on it before 6 pm ET today, and if you jump through a bunch of hoops. And if the site doesn’t crap out on you. Then you wait 4-6 weeks for your coupon to arrive in the mail. Once you get it, you’d better use it fast!
Here’s the backstory, and why this could become a perfect example of anti-marketing in the online age…
My days feel like this lately…
Thanks, Dawn 🙂
Just after I was talking to my business partner Adam Glenn about how journalists need to learn more about the culture and skills of collaboration (remember, the news biz is steeped in competitiveness — often to the point of paranoia), my musician friend Mark Brummer sends me this video:
See how much fun collaboration can be? Play with it!
In need of some extra ooomph to get you going? This should do the trick: The Helian’ Man, sung by Matt McGinn, a ballad about Scottish raids about a thousand years ago that led Roman emperor Hadrian to build a 73-mile wall across Britain.
I heard this song on the radio about 15 years ago, when I still lived in Pennsylvania. Ever since then, when I’ve found myself in need of motivation or facing a serious challenge, I’ve sometimes found myself bellowing “Grigalie! Grigaloo! Come up and fight, you cowardly crew! I’ll have you for my pot of stew! You fear to fight with me!”
It works pretty well. Sometimes as well as a kickboxing workout 🙂
Here are the lyrics…