On Friday, Poynter’s E-Media Tidbits published a piece by Ken Sands (Congressional Quarterly’s executive editor for innovation) on a current spat in the journo-sphere: Jarvis on the Death of Print: Gloating, or Practical?
I edit the Tidbits blog. As I was producing that post, I was searching for a good, direct link for Ron Rosenbaum — a journalist and author who recently wrote in Slate that media maven Jeff Jarvis has been gloating over the death of print. I discovered that Rosenbaum blogs for Pajamas Media — and I prefer to link to people’s blogs, so they can speak for themselves.
I noticed something about Rosenbaum’s blog that, in the context of the current rancorous debate he sparked over the fate of traditional journalists, strikes me as somewhat sad.
This screen grab says it all:
The name of Rosenbaum’s blog appears to be a domain: RonRosenbaum.com. But it isn’t — that’s just the name of his blog. Even worse: The domain RonRosenbaum.com currently doesn’t resolve to any site.
This reflects a discouraging level of online-media cluenessness that is so common in the mainstream media mindset…
Currently, this domain is owned by The Authors Guild (not Rosenbaum himself). Apparently the Guild is doing nothing with this domain, not even forwarding it.
…That’s a shame, since people who might hear that Rosenbaum’s blog is RonRosenbaum.com would logically plug in that domain and go… nowhere…
According to the Internet Archive’s Wayback Machine, in October 2006 that domain did resolve to Rosenbaum’s blog on Pajamas Media — but since then, it hasn’t gone anywhere.
I’m surprised that Pajamas Media — which is generally pretty savvy about search visibility — would allow one of their blogs to have the same title as a nonfunctioning domain. They don’t do that with their other blogs. Maybe there’s some backstory that explains this choice in this case, but it seems fundamentally confusing to net users and thus a pretty bad idea.
Deeper irony: Given Rosenbaum’s current criticism that Jarvis is “dancing on [journalists’] graves,” I’m surprised that he would choose to blog on Pajamas Media — which bears this tagline throughout their site: “Sending the MSM down the river.”
I’m just sayin’…