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Since I'm in tornado country and don't watch TV much, I just signed up for this service from weather.com. Another heads-up can't hurt.
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Collection of tutorials on doing online video.
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Bias, anyone? Is your news org doing this kind of study? If so, is anyone covering it skeptically? "Want to know if advertising works? Or how it works? Or what consumers think? Chances are, you're about to find out as much as or maybe even more than you ever wanted. A slew of media companies, agencies, research firms and even marketers themselves have ramped up efforts to churn out elaborate studies or research results as selling tools. Reasons vary from the obvious need of media to prove themselves, particularly in tough times, to the fact that data-based pitches have gained currency with the public at large."
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I don't have a problem with this as long as it's voluntary. This is a strategy other media might want to try to understand how their audiences are changing. "As part of a broad effort to measure viewer activity, NBC gave 41 Olympics enthusiasts a mobile-phone-based monitoring system that would record how they were exposed to the Olympic events, and for how long. Using technology provided by IMMI, a San Mateo, Calif., measurement concern, NBC was able to track a 23-year-old Miami woman, for example, and follow along Aug. 9 as she jumped between the TV, the internet and a mobile device.
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Steve Outing is onto something really crucial here. I wish I'd realized this when we started the Boulder Carbon Tax Tracker project. It really is always easier to join a conversation than start one, especially online. "I’ve started to realize that news organizations would be wise to focus less on creating their own citJ platforms and hoping someone will post something, and more on leveraging the social networks where people already are posting news. My previous post about Twitter touches on this; that micro-blogging service contains (amid all the personal fluff) real news that people are witnessing."