links for 2007-09-08

links for 2007-09-05

How to blog without the time sink

Andrew Mason, via Flickr (CC license)
Yes, you can blog without all your time running down the drain.

Recently a colleague asked me a question that I hear from many people: “How can I blog without making it a time sink?”

It seems to me that the key to blogging efficiently is this: DO NOT treat it like writing an article or report. That is, make blogging part of your ongoing processes for research, notetaking, and communication.

A blog post is not (or at least, it shouldn’t be) a writing assignment you must prep for and deliver as a finished package. Let go of the idea that you must have everything nailed down, organized, and edited before you publish. (A tough one especially for writers and journalists, I know, but consider it a kind of experiment or Zen exercise.)

Here are some specific techniques to accomplish that mindset and habit switch…

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links for 2007-09-04

@n@bou, via Flickr (CC license)
…Just don’t confuse it with innovation — or action.

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How Feeds Make You Findable
Freelance Switch offered great search visibility advice — for about five years ago.

The blog Freelance Switch just published an intriguing post, Getting Exposure On Search Engines, which addresses one of the most common questions freelance writers or other content producers have. Namely, how can I make myself easy to find online?” For freelancers especially this can be an issue of professional life and death.

The author, Shaun Crowley, offered great advice — for about five years ago.

His column overlooked entirely one key tool — feeds — that can easily outpace the results of everything else he recommended (SEO keywords, search-engine-friendly presentation, browser compatibility, inbound links, directory listings, etc.).

While Crowley did recommend that freelancers start blogging, he only addressed that in terms of a publication, not in terms of what they should do with their feed.

I’ve said it before: Learning to use feeds is a cornerstone skill for today’s online media. And that’s not just about learning to subscribe to feeds in a feed reader (although that’s a great starting point). It’s also about learning how to get your feed well connected so that it’s delivering you the most value by increasing your exposure and search engine positioning.

Here’s what everyone who wants to improve their search visibility should be doing with their feeds, and why…

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links for 2007-09-03

Everybody hates Truemors, but Guy Kawasaki doesn’t care.

links for 2007-09-01
Google News now publishes stories from AP and other news services directly.