Google Adsense: DMCA policy

Following up on my earlier posts: It turns out that Google has a policy for its Adsense program regarding abuses that involve infringement of the Digital Millenium Copyright Act (DMCA). They explain in detail how to file DMCA-related complaints.

Note that this is not a strictly online process. They require a written and signed complaint letter as well (snail mail or fax).

After the instructions, Google offers some vague information about account termination:

“Many Google Services do not have account holders or subscribers. For Services that do, Google will, in appropriate circumstances, terminate repeat infringers. If you believe that an account holder or subscriber is a repeat infringer, please follow the instructions above to contact Google and provide information sufficient for us to verify that the account holder or subscriber is a repeat infringer.”

Hmmmm… OK, I interpret that as meaning that a single complaint is probably not sufficient to shut down a splogger’s Adsense account. What’s unclear is whether a single complainer must document two instances of DMCA infringement from the same splog separated by time in order to justify a claim of “repeat” abuse — or whether Google keeps track of all DMCA complaints and as soon as one account gets two documented complaints against it, it’s toast.

…That is, if Google deems the circumstances “appropriate” for termination, whatever that means.

I’ll ask Google about this when I get a chance. In the meantime, can anyone with experience in making these complaints according to Google’s process shed further light on this? Please comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *