Are \”target audiences\” a problem?

Wow, I’m gratified that my recent Right Conversation post on strategic commenting attracted so much attention – including praise from the famous Apple-maven-turned-venture-capitalist Guy Kawaski!

I’ve been slamming on several client projects lately, but right now I’m going to take a few minutes to address some of the points raised in the rich comment thread that article spawned.

On May 2, Jeffrey Treem of Edelman PR spoke up to disagree with my use of the “target audience” concept. Here’s what he said…

(Read the full article at The Right Conversation…)

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