“The blogosphere is falling! The blogosphere is falling!” Well, so says Daniel Gross in Slate’s “Twilight of the Blogs” the latest in a flurry of mainstream media articles about how the business potential of weblogs is allegedly imploding.
Actually, the above was a paraphrase. Here’s what Gross actually said:
“As a cultural phenomenon, blogs are in their gangly adolescence. Every day, thousands of people around the world launch their blogs on LiveJournal or the Iranian equivalent. But as businesses, blogs may have peaked. There are troubling signs akin to the 1999 warnings about the Internet bubble that suggest blogs have just hit their top.”
This is only true if one considers the primary and sole business potential of blogs hinged on direct monetization strategies such as ads, subscriptions, and sponsorships. OK, I’d expect such a shortsighted view from someone who works within the mainstream media structure, which derives its revenue mainly from ads.
But here’s the bigger picture of blogs and business value…
(Read the full article at The Right Conversation…)