(UPDATE OCT. 12: I noticed in my site statistics that suddenly I’m getting a ton of traffic to this page. Unfortunately, I can’t tell where it’s coming from. I’d really appreciate it if someone could drop me a note and let me know who’s discussing or linking to this article. Thanks!)
Later today I’ll be speaking at another Da Vinci Institute event, Blogger Bootcamp. It’ll be fun, I’m really looking forward to it. Especially since my friend and colleague Dave Taylor is speaking all morning. He’s excellent, I always learn a lot from him.
Here’s a preview of my talk and my handout…
I’m giving a talk on weblog content strategy. That is: What will you say in your blog and why, how, when, and to whom?
In my experience, content strategy is drastically overlooked in many weblogs well, actually in most kinds of publishing and communication. It’s not the kind of thing people are accustomed to thinking about consciously, beyond deciding the topic of a specific posting. We tend to take communication for granted, sadly.
However, there’s a lot you can achieve if you view your blog not as a standalone publication, but as your voice in the public conversation. This is why my blogging content strategy tips focus on reading and commenting on other key blogs in addition to developing content for your own.
This is a conversation. It’s not just publishing.
So check out my handout for this event. I’ll be expanding it later into a series of postings.
UPDATE 1:30 pm
Now that I see the kinds of questions the participants here are asking, I’ve decided to add a few links to articles I’ve written which might be helpful or interesting to this group: