Business Week Blog Cover Feature: Missing Some Links

OK, this is just a minor quibble, but I can’t help mentioning it.

This week, Business Week magazine has a cover feature on blogging. (See: Blogs Will Change Your Business) It’s interesting (if basic), and kinda cute. It’s presented as if it’s a series of blog postings, rather than a standard feature article with subheads. It uses a very informal tone. The text includes lots of links.

The blog facade collapsed for me when I realized it’s missing some very important links…

One thing I really love about weblogs is that each posting is assigned a unique and permanent URL. This means that other bloggers (and anyone, really) can link directly to a specific posting.

It would really be great if the Business Week web team could rework this story so that the time stamp that indicates each new section was a hyperlink to an anchor in the page where that section starts. This would allow bloggers to link directly to sections of this feature that interest them most. Enabling that level of access probably would encourage more inbound links, in my opinion.

…Yes, I know, it’s a picky comment. But it’s something they could easily add right now, I’d think. So I thought I’d mention it before more time passes, in case they want to consider it.

Oh yeah: It would be nice if each section had a title, like a normal blog posting does – not just a timestamp. Yes, that would mean that there would be a slight discrepancy between the online and print versions of the story. So what? Why shouldn’t they take advantage of the immediacy and flexibility of online media to improve upon the dead-tree version?

Even better, what if they allowed comments to each section? OK, maybe adding blog-like comments is asking too much of their web team or content management system, but I just thought I’d toss that idea out there too.

Concurrently, Business Week has just launched its own blog, Blogspotting., written by Heather Green and Stephen Baker. So far it looks pretty decent, so I’ve subscribed to its feed. We’ll see where it goes.