If you think you’re succumbing to e-mail overload, imagine how a journalist feels!
Journalists routinely get bombarded with solicited and unsolicited press announcements and news by e-mail. Also, conversations I’ve had with journalists indicate that many of them don’t have the best spam filters. The result: journalists get overloaded with e-mail and STILL manage to miss a lot of news they’d like to follow.
Webfeeds (whether RSS or Atom format) are a better solution. They present the latest information, sorted by source, in a single and fairly organized interface (the feed reader). Admittedly, journalists generally lag on adopting new technology or media so most of them aren’t using webfeeds yet. However, they’re starting to catch on which represents a unique opportunity for public relations professionals and others who wish to reach out to journalists online. If you start publishing your news by webfeed now, you’ll probably gain a significant early-mover advantage…