Webfeeds as a Permission Marketing Tool

On July 15 (yes, I’m catching up on a backlog here), the weblog PR Machine published an interview with e-business expert Seth Godin. It’s rather gushy and rambling, but it contains some nuggets worth reading.

One of my favorite parts was where they discussed how webfeeds (RSS, etc.) can be viewed as a key tool for permission marketing. Since I definitely prefer permission marketing over any other kind of marketing, I hope the marketers of the world sit up and take notice of this point..

Here’s the excerpt…
Continue reading

What Works (and Doesn’t) in Online Communities

Who says geeks can’t write? If you haven’t checked it out yet, go see Joel on Software, a blog by Joel Spolsky. Yes, it’s about software – but it successfully manages to relate software to the real world in very human, vivid language. I daresay there are many novelists and essayists who could pick up a trick or two from this NYC software designer.

In this blog’s archives, I found a March 3, 2003 column called Building Communities with Software. Here, Joel explores the phenomenon of online communities and social software – why people build these virtual spaces, who uses them, and how.

Here are a few excerpts that caught my attention…
Continue reading

Special Grab Bag: Brainstorming & Creativity

I’ve been learning more about tools and processes that support brainstorming and creativity. Here are a few articles that recently caught my attention:

TOP OF THE LIST: How to run a brainstorming meeting, by Scott Berkun, UIweb. Brainstorming doesn’t happen in a vacuum. Ultimately, the point is to affect your personal or group decisions and actions. Berkun writes, “The most important thing about a brainstorming session is what happens after it ends. No matter how poorly you run a brainstorming meeting, some decent ideas will surface. But depending on what happens after the session, those ideas may or may not impact anything.”

Read the rest of the list…
Continue reading

Artistic Aside: Brainstorming, KM, and Dada

My husband Tom Vilot is an artist, so he often looks at the world in his own unique way. After reading my recent ramblings about arranging ideas, particularly my posting on context, he remarked that the types of random-element and juxtaposition-focused tools I’d like to see in knowledge management software remind him of the artistic movement Dadaism.

Having looked into this just a bit, I think it might be useful for anyone who is building or using knowledge management tools to know a bit about Dadaism…
Continue reading