I’ve noticed on Facebook that if someone shares a link using Yahoo’s Facebook app, I can’t just follow the link. They seem to expect me to install that app just to follow the link!
Case in point: Here’s a screenshot of a link that one of my Facebook friends shared, which I tried to click on:
Click to enlarge.
When I tried to click that link, here’s what I got:
Click to enlarge
No, I don’t want to install that stupid app. But this request gave me no option to just follow the link — neither in this window, or when I hit “cancel.”
Say what you will about Yahoo, but I’ve always liked that they’ve generally realized the value of reaching out to feature phone users — who, according to ComScore’s latest numbers, still comprise three quarters of the current US mobile market.
For instance, Yahoo apparently has deals with many wireless carriers to have its mobile offerings listed in the default menu options for feature phone web browsers. This generates a lot of traffic to Yahoo News — and in turn, to lots of news sites.
Now they’re cooking up something else that should interest news and content publishers who are considering their mobile strategy.Â Today on the Knight Digital Media Center site, I wrote:
Yahoo to launch personalized mobile content platform
The bottom line for news orgs:
Feature phone users are especially likely to desire content personalization, given the difficulty of navigating and searching web sites from those devices. If this Yahoo platform makes that easier for consumers, and if Yahoo offers some fair revenue opportunities for news publishers, then a platform like this might be a useful complement to a news organizationâ€™s own direct mobile offerings.