Alexa web traffic stats: Display varies by browser

Earlier today I was editing a post by Susan Mernit on Oakland Local (the community news & views site I’ve been working on lately). She was using the popular service Alexa.com to compare traffic statistics for three other Oakland-based web sites, for her post today: Can you gentrify the local web?

I got pretty confused when I couldn’t immediately replicate on Alexa the results of the searches Susan linked to there. Alexa appeared to be displaying some very different types of information from what Susan’s story described.

Finally, I realized that, at least on a Mac, the information that Alexa displays for site statistics can vary by browser.

Here’s an example…

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Instapaper: Because the Device Shouldn’t Matter

Kindle next to iPhone
Image by alexhung via Flickr

Now that I own (and use daily) a laptop, iPhone, and Kindle, I’m developing a new relationship to text content. I realize that I shouldn’t have to care about the device. The news and other content I choose to read should just be there — available on whichever of my devices I prefer at the moment, in a format friendly to that device.

This is especially true for anything longer than about 750 words. I’ve found that’s my personal limit for reading through a Web browser, either on my laptop or iPhone. Yes, I can and do occasionally slog through longer Web-based content on those devices. But honestly, after about 750 words I tend to stop truly reading and instead scan quickly through the rest to gauge whether it’s worth further reading.

So I was pleased to recently discover an online service called Instapaper, which makes it easier to read electronic long-format content and to share that content across multiple devices.

Here’s how it works…

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