What’s a mobile app?

First: What’s an app? This concept has gotten pretty mushy.

“App” is short for “application,” and traditionally this was just a really generic term for any standalone bit of software that runs on top of a computer’s operating system — the way that Microsoft Word runs on top of the Windows operating system.

Apps used to mean tools. That is, they were originally mostly about DOING stuff — and in my opinion, the best apps still are…

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Mobile media and PR

I am not a PR person, nor do I play one on YouTube. But it isn’t hard to see that mobile media is rapidly altering all parts of the media landscape — not just news and entertainment, but also public relations, media relations, and marketing communications.

This week I’m speaking at several sessions about the implications of mobile media at the Annenberg school for Communication and Journalism at the University of Southern California, Los Angeles. Their event is Mobile News Week 2011.

On Feb. 28 I’m addressing two PR classes. I’ve done a little research to spot some trends and resources, in addition to the mobile overview I posted earlier: The mobile landscape: 10 things media pros should know.

Here are some interesting tidbits about mobile and PR…

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The mobile landscape: 10 things media pros should know

What’s the current state of mobile media, what might the future hold, and what should media and communications professionals know about it? This week I’m speaking at a boatload of sessions on these topics at the Annenberg school for Communication and Journalism at the University of Southern California, Los Angeles. Their event is Mobile News Week 2011.

Many of these sessions involve me explaining important trends and context likely to affect how people use phones as media tools. Here are 10 key points I think are worth noting…

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