Why CNN’s pseudo “hologram” was such a bad idea

The Dallas Morning News Tech Blog speculates on the next step in holographic election coverage...

The Dallas Morning News Tech Blog speculates on the next step in holographic election coverage...

Someone might want to tell CNN: TV is a two-dimensional medium. Holograms don’t work there — not even in high-definition. That’s even more true for holograms that aren’t really holograms.

On election night, CNN debuted a new type of eye candy into its coverage: three-dimensional video interviews with reporter Jessica Yellin and rapper Will.I.Am, both speaking from Chicago. As the TV camera moved around the studio, the angle of the projected image changed, creating the illusion of an in-studio 3D projection.

Here’s what it looked like (Note: CNN’s embedded video just went flaky, but that article on CNN contains a playable version.)

And here’s why this stunt was such a bad idea…

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