Integrate your brochure site into your blog (updated advice)

Recently I offered some advice for how small businesses and independent professionals who aren’t very tech-savvy could expand their existing simple brochure sites into sites that will actively help build their business.

…Because the way the internet works today, a static brochure site is like a car up on blocks: You can sit in it, you can show it to people — but it ain’t going far.

After discussing some issues in the comments to that post with my friend maiki interi (a talented and thoughtful Web developer), I’ve decided to correct an important piece of advice.

Originally I advised: “You can create a blog using a free service like WordPress.com and integrate that into any site.” Maiki correctly observed:

“Seems to me to be [that may be] massaging the truth, on a technical level. Of course it depends on what you mean by integration.”

I was thinking over what it would really take to integrate a blog into a static site. It can be done, but yeah, it’s a lot of hoops to jump through. Plus, there are many ways this integration could be done badly. Also, it’s not reasonable to expect a non-technical business person to know what to request from a web developer on this front.

So here’s what I’m going to recommend instead: Integrate your brochure site into a blog, not the other way around.

This does NOT means starting over from scratch. You can still use most or all of what your web designer originally built for you. However, you’ll be strapping it to an engine that will play nice with the internet and actually get your business moving.

This also does not mean your site has to look like a conventional blog. It can still mainly look like a brochure, if that’s what you want.

So here’s what the nontechnical people can do to reconfigure their brochure sites…

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