Why limiting employees’ online presence is a big mistake in journalism and elsewhere

Recently Forrester Research decided on an unfortunate, shortsighted policy. Forrester analysts can no longer can their own personally branded research blogs. They’re allowed to run their own blogs about their personal life or topics unrelated to their work at Forrester. But all their blogging on work-related topics must be done in blogs that are owned by Forrester.

Forrester’s rationale for this, according to VP Josh Bernoff, is that “Forrester is an intellectual property company, and the opinions of our analysts are our product.”

Which IMHO is the equivalent of saying “If you work for us, we reserve the right to own your brain and your social/professional network and reputation.”

Here’s why that’s a bad idea all the way around — not just for research, consulting, and IP companies, but for news organizations and journalists, too… Continue reading