Avoiding Online News Biz Pitfalls with Better Skills and Tools

The Seattle Post-Intelligencer recently went online-only.

The Seattle Post-Intelligencer recently went online-only.

Recently in Online Journalism Review, Dave Chase (owner and publisher of Sun Valley Online) offered a considerable amount of specific advice on running the revenue (advertising) side of an online-only news operation — with an eye toward what might help the Seattle Post-Intelligencer succeed in this field.

Even if your feet are firmly planted on the editorial side of the traditional newsroom/advertising firewall, this is context that everyone in the news business should know. Updated journalistic skills and newsroom tools (especially your content management system) might better support online ad sales…

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