Live-tweeting an event? Set your hashtag UP FRONT!

I do a lot of live event coverage via Twitter, and I also follow a lot of events (especially conferences) via Twitter. One thing I’ve learned: It helps your Twitter audience immensely if, before the event (or at the start) the people tweeting it develop a consensus on the hashtag for the event.

That’s what Horn Group VP Susan Etlinger did earlier, for the PR/Blogger panel her company is hosting tonight. She’s one of several Twitter users who helped launch this hashtag simply by adopting and promoting it:

Susan Etlinger helps launch a hashtag by using it.

Susan Etlinger helps launch a hashtag by using it.

And here’s the fruit that this kind of coordination can bear: Check out the #PRblog hashtag

…So: what’s a hashtag, and why is this so important?…

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Beat journalists: Best online tools?

Today, Milwaukee Sentinel art & architecture critic Mary Louise Schumacher put out this video call on Seesmic asking beat reporters to recommend their favorite online tools:

Beat Bloggers: Lend us your tips!

Please respond to her post!

Here’s my response, where just off the top of my head I recommend geotagging & geodata (especially for environmental reporters), Twitter, Delicious, Flickr, and social media in general:

Re: Beat Bloggers: Lend us your tips!I recommend geotagging, twitter, soc. media in gen., delicious, Flickr. And that’s just what I could think of quickly! Here’s my post on Twitter basics for journos: http://snurl.com/57ufw.

And here’s David Cohn’s

Re: Beat Bloggers: Lend us your tips!