As I mentioned in my previous post, today I’m liveblogging and tweeting a daylong Las Vegas event by Metzger Associates: Social Media for Executives. It’s a small event for a select group of executives representing several types of companies.
I’m doing this as a pilot test for a new professional service I’d like to start offering: Great live event coverage.
In my experience, most online event coverage isn’t so great. A few folks will be tweeting or blogging in several places, some hashtags will be used, but it’s all rather confusing and inconsistent to follow. Also, a lot of people tend to tweet items like “Jane Doe is speaking at this session now.” Uh-huh… AND….?
Liveblogging/tweeting has turned out to be a real strength of mine — I’m good at it, and I enjoy it. I’ve also had the good fortune to collect a sizable Twitter following among folks whose interests in media, business, and other fields overlap with mine — and who enjoy my particular blend of reporting, analysis, and attitude. (Or at least I guess they do, because every time I do live event coverage my Twitter posse swells noticeably and those folks tend to stick around afterward.)
I do a lot of live event coverage via Twitter and CoverItLive. For instance, earlier this month for my client the Reynolds Journalism Institute I liveblogged/tweeted J-Lab’s Fund My Media Startup workshop at the 2009 Online News Association conference.
So, being a longtime entrepreneur always on the lookout for new opportunities, I’m looking for ways to offer live event coverage as a service for my clients. Today’s event is an experiment on this front.
I want to figure out how this service could work in a way that would appeal to my Twitter posse, maintain my integrity and independence, and provide value to clients who’d pay for it.
Here are some of the issues I’m wrestling with, that I’d welcome your thoughts on…