SEO: How Much Should Journos Know?

MAGNIFYING GLASS
Search optimization: If people can’t easily find your news, it might as well not exist. (Image by andercismo via Flickr)

In a recent post to the Wordtracker blog, The Bad, Good And Ugly Advice Given To Journalists On SEO (search engine optimization), U.K. journalist Rachelle Money made some excellent points about how journalists can craft stories in ways that will attract more search engine traffic.

I agree with much of what she said. However, I do disagree with her about the role of a journalist in the editorial process.

Money wrote that some SEO advice offered to journalists seems:

…overwhelmingly concerned with headlines and how to write better ones for the web. I hate to throw a couple of spanners in the works, but I have never, not once, had to write a headline for a newspaper. That’s the job of a sub-editor; they write headlines, they write the sub-headings and the picture captions and the stand-firsts. I have never had to write a title tag either; that’s the job of the online editor, and they are likely to write the links too. So in many ways the advice given to journalists isn’t really for us, it’s for the production department or the online team.

…That may have been generally true a decade or more ago.

But not today…

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12 Naked Pumpkin Runners Named, Camera Catches Up

UPDATE NOV. 5: The Boulder police had other options. They could have cited streakers for disorderly conduct instead of indecent exposure. Also, the Daily Camera interviewed me on this controversy…

Yesterday, after much prodding from local bloggers (including me) and commenters on its site, the Boulder Daily Camera finally reported that the streakers who got busted by Boulder police at the 10th annual Halloween Naked Pumpkin Run will, if convicted, have to register as sex offenders. Today, the paper also published the names and ages of the 12 streakers who were cited for indecent exposure. All of these people are over 18, and thus under current CO law must register as sex offenders if convicted.

No acknowledgement of the community/independent media role in pressing this issue was offered by the Camera.

I just called the Boulder Municipal Court (303-441-1842), which informed me that Boulder County Courts (303-441-3750) are handling these cases. The county court rep I spoke was surprised, since normally misdemeanor citations handed out within Boulder City Limits get processed through the municipal court system. However, he did say that if indeed the county will be handling those cases, they should have more information on Friday. So I’ll call back then and will post an update. I’ll also check back with the municipal court, just in case they gave me incorrect information.

I’m contacting the local courts because I want to learn the dates and locations of arraignment hearings for the busted streakers. As far as I know, the public (including media) can observe these hearings. It’d be here that we’d learn whether these cases are being plea bargained down, whether there are motions for dismissal, and in general the attitudes of the judges, cops, attorneys, and defendants.

Stay tuned…

Geneva Overholser: Transparency Trumps Tradition

On Saturday I attended an event held by the Northern CA chapter of the Society of Professional Journalists. I was covering the keynote panel, “New Money, New Media, New Hope,” live via my amylive Twitter account. Fellow journo and Twitter user Saleem Khan submitted a couple of questions for me to ask the panel. However, the panel ended before I got a chance to pose them.

Fortunately afterward I caught up with one of the panelists, Geneva Overholser, who’s about to take the helm at USC’s Annenberg School of Journalism. She was kind enough to offer some thoughtful answers to Khan. Here’s what she had to say.

(Note: My apologies for the different audio levels between the intro and the interview. I recorded on two different devices and edited in iMovie HD, which I don’t yet know very well, so it’s a little clunky. I’m still learning.)

Here’s more info about who was on this panel…

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