I was just out to lunch with Tom Vilot, and he pointed out to me one of the stupidest things I’ve ever seen a print newspaper do. He slapped the Colorado Daily onto the table and pointed to the upper-right corner of the tabloid’s table of content page. There, in that important bit of visual real estate, I saw this “Facebook Friends” box (see right).
OK, I snapped that picture with my crappy iPhone camera, I know it’s fuzzy. Here’s what it says:
“Status updates from Facebook users who’ve become friends of the Colorado Daily. To join, go to ColoradoDaily.com and follow the Facebook link.
- Ed Post is kinda disappointed with his lunch.
- Evan Taksar is already ready to go back to Boulder. WHO IS WITH ME?
- Natalie Pritchett: Cookie dough for breakfast 2 mornings in a row can’t be good but gotta try it out b4 i pass it out! yum!”
I kid you not. This is, without a doubt, the stupidest thing I have ever seen a news organization try to do with social media.
What is the point here? It could have been, at the very least, to highlight some particularly intriguing things noted by the Colorado Daily’s Facebook friends. But instead it appears the paper went out of its way to choose the most inane comments, thus putting their worst face forward.
This, in my opinion, is worse than if the print edition of the paper ignored social media entirely. It’s using valuable print real estate to devalue that news brand’s print and online efforts. It’s almost as if someone at the CO Daily either really hates social media, or doesn’t get it, or both. This strategy is so bad that it nearly smacks of self-sabotage.
I applaud news organizations getting involved with social media, and integrating it into print efforts. And the Colorado Daily does a moderately decent job of communicating via Twitter. But this? Arrrrrggggghhhhh….