What’s “Media?” Time to Update Default Assumptions

Yesterday it occurred to me — as I heard about yet another “multimedia workshop” for journalists — how dated and useless the term “multimedia” has become. It’s now normal for media content types to be mixed. It’s also normal for anyone working in media to be expected to create and integrate various types of content (text, audio, photos, video, mapping/locative) as well as delivery channels (print, Web, radio, TV, podcast, social media, e-mail, SMS, embeddable, mobile applications, widgets, e-readers, etc.).

Ditto for the terms “new media” and even “online media”, which imply that channels other than print and broadcast are somehow separate or niche.

The best take on why it’s important to update and integrate assumptions about the nature of media (and how that affects news) is shown in this hilarious skit from Landline.TV:

Here’s where media is at today: In the current integrated media ecosystem, every print and broadcast organization has an Internet and mobile presence — and most of these now go beyond bare “shovelware”. Also, more and more of these organizations are distributing their content online first, making print and broadcast secondary channels (if not secondary markets). In contrast, most media outlets and public discussion venues that began life on the Internet do not have a print or broadcast presence. These vastly outnumber print and broadcast media outlets.

Consequently, when you consider the number and diversity of media outlets, print and broadcast media have become the exception — not the rule…

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Blogging: Every word counts

On Sunday morning, from 10:45-noon MT, I’ll be speaking in Denver at the Thin Air Summit. (Twitter hashtag: #TAS08) It’s a new conference on new media that I hope will become an annual affair. A lot of intriguing new media people and companies live and work along Colorado’s Front Range. We’ve really needed our own event. (Hate to break it to ya, Bay Area, but you’re not the only new media hub in the country.)

The title of my talk is listed on the schedule as “Blogging: Making every word count” — which I’ve just decided to re-edit because I dislike unnecessary gerunds, especially twice in the same title 🙂

Grammar aside, that title is deliberately nebulous. Here’s why… Continue reading