Right now there’s lots of buzz about the latest big deal in the media business: AOL bought the Huffington Post for $315 million. Amid the flurry of reactions and speculations, my friend, colleague, and mentor Susan Mernit offered two observations I found especially intriguing…
The Chicago Tribune recently reported that it has halted a “short-lived research project in which the Chicago Tribune solicited responses from current and former subscribers to descriptions of Tribune stories before they had been published.”
The project — a collaboration between the paper’s editorial and marketing departments — was stopped because reporters raised journalistic concerns. Originally it had only surveyed selected “would-be readers” about general topics and previous Tribune coverage. But in the last two weeks, participants had begun being surveyed about their preferences on synopses of stories currently in the works.
In all, 55 reporters and editors voiced their complaint in a letter to Tribune editor Gerould Kern and managing editor Jane Hirt. The letter “expressed concern that providing story information to those outside the newsroom prior to publication seemed ‘to break the bond between reporters and editors in a fundamental way.'”
Here’s more detail about how the research was conducted: “Surveys were sent by e-mail to around 9,000 would-be readers on two occasions. About 500 responded to each, indicating which of 10 story ideas they preferred. Kern said the stories ‘tended to be news features,’ and the results never made it to him or had any impact in how stories were handled.”
I can understand the reporters’ complaint if their story ideas were shared outside the newsroom without their prior knowledge and consent. However, if that consent can be obtained, I personally think this type of research could be surprisingly useful. Especially if the people being surveyed truly represent younger people (i.e., the news organization’s future market) as well as demographics that historically have not been well served by the news organization…
Fundamentally, journalism is a community service. That mission, and the values associated with it, typically are what make journalists passionate about journalism — and also often wary of the business side of news (advertising, market research, etc.). And as smart as most journalists are, most of them also don’t really seem to have the mindset or skills to manage the business side of a news operation.
So why not figure out a new way to conduct the business of news? Especially, new ways to handle the money?
Last Friday, at the Journalism Innovations II conference (held at the University of San Francisco), I learned about an interesting effort to create a new kind of business structure that could provide a way to support journalism and news.
In the morning plenary, Hollie Kernan (news director of San Francisco public radio KALW-FM) mentioned that she’s been taking a close look at the Low-Profit Limited Liability Company (L3C) model proposed by Robert Lang, CEO of the Mary Elizabeth and Gordon B. Mannweiler Foundation…
Newspaper publishers and advertising managers routinely toss around print and online readership numbers — but sometimes in ways that don’t make sense, and that might even miss opportunities to build revenue, business, and community.
Yesterday Dan Thornton, community marketing manager at Bauer Media, explained why it’s dangerous to compare print figures to Web site statistics.
It all boils down to this…
Thornton points out that in the UK, sales figures for print copies of the Guardian and Observer newspapers typically are multiplied by three to take into account shared readership, based on circulation research. However, online readership statistics generally fail to account for online reading that happens beyond the news organization’s Web site…
Just after midnight mountain time on April 17 actor Ashton Kutcher became the first Twitter user to accumulate more than 1 million followers — winning the race he challenged CNN to by video on Apr. 14.
As Kutcher cross the 1 million follower mark, CCNbrk, which posts current headlines (but not links) from CNN breaking news stories, had just over 998,000 followers.
So what? Is this a publicity stunt and a popularity contest, and mostly trivial? Yes — even though Kutcher did agree to donate $100,000 to the charity Malaria No More when he reach 1 million followers. (However, Ethan Zuckerman pointed out that this charity’s initiative to donate bednet to Africans may be misguided.)
However, there’s an interesting backstory: The CNNbrk account was only recently acquired by CNN.
Today I got an e-mail from a journalism undergraduate with a few basic-sounding questions that I could answer quickly. But when I looked at my answers, I realize they have some more profound implications then she was probably expecting:
1. What is the most important skill you use in your posts on the Web?
Having a good sense of what’s likely to be interesting to the people I’ve connected with (or who I’d like to connect with), and why.
2. In your opinion, what is the most effective way to tell a story online (pictures, text, sound, video, etc.)?
You should know how to use all these tools and know the people/communities you want to connect with, and what their media preferences are (both for media content type, and the tools they tend to use most). Then tell your story in a form that will work best for them.
Stories don’t exist for their own sake, and you are not your audience. It only works if you really connect with people, and that means taking them into account from the start.
3. What is the hardest part about being an online professional?
Anyone these days who’s doing any kind of media work is inherently an online professional in some way, directly or indirectly. People who deny that or try to avoid it make their own careers impossible.
4. What core skills do you think every journalism major should have?
Many, but the most basic one is: How to define and connect with communities. This is the basis of all media activity, including journalism — but too often it’s taken for granted and not studied and understood in its own right.
Yesterday it occurred to me — as I heard about yet another “multimedia workshop” for journalists — how dated and useless the term “multimedia” has become. It’s now normal for media content types to be mixed. It’s also normal for anyone working in media to be expected to create and integrate various types of content (text, audio, photos, video, mapping/locative) as well as delivery channels (print, Web, radio, TV, podcast, social media, e-mail, SMS, embeddable, mobile applications, widgets, e-readers, etc.).
Ditto for the terms “new media” and even “online media”, which imply that channels other than print and broadcast are somehow separate or niche.
The best take on why it’s important to update and integrate assumptions about the nature of media (and how that affects news) is shown in this hilarious skit from Landline.TV:
Here’s where media is at today: In the current integrated media ecosystem, every print and broadcast organization has an Internet and mobile presence — and most of these now go beyond bare “shovelware”. Also, more and more of these organizations are distributing their content online first, making print and broadcast secondary channels (if not secondary markets). In contrast, most media outlets and public discussion venues that began life on the Internet do not have a print or broadcast presence. These vastly outnumber print and broadcast media outlets.
Consequently, when you consider the number and diversity of media outlets, print and broadcast media have become the exception — not the rule…
Recently in Online Journalism Review, Dave Chase (owner and publisher of Sun Valley Online) offered a considerable amount of specific advice on running the revenue (advertising) side of an online-only news operation — with an eye toward what might help the Seattle Post-Intelligencer succeed in this field.
Even if your feet are firmly planted on the editorial side of the traditional newsroom/advertising firewall, this is context that everyone in the news business should know. Updated journalistic skills and newsroom tools (especially your content management system) might better support online ad sales…
The iPhone is due for a major operating system update, and this week Apple revealed what the iPhone OS 3.0 software (due to be distributed summer 2009) will allow users and developers to do.
In a nutshell: Plenty.
But even more importantly: New iPhone APIs offer exciting opportunities — especially for news orgs and other online publishers… Continue reading
On Monday, Mar. 23, 1 pm EDT, the Poynter Institute will host a live online chat: What Do College Journalism Students Need to Learn? It was spurred by a recent (and excellent) post by my Tidbits colleague Maurreen Skowran, Reimagining J-School Programs in Midst of Changing News Industry, which attracted some intriguing comments.
Unfortunately I won’t be able to participate in the chat since I’ll be heading to the airport at that time. However, I have had a great deal to say about this topic earlier on Contentious. Here are my posts from last year:
- April 9, 2008: Journalism remains a smart career, despite shrinking newsrooms. This theme in my posts began in response to Elana Centor, who asked me: “Is journalism still a smart career path?” My answer began: “Personally, I think that developing journalism skills and experience is valuable for many career paths â€” but I think that betting that youâ€™ll spend your career working for mainstream news orgs is a losing proposition in most cases. I think most j-schools are setting bright students up to fail, and that bugs me. A lot….”
- April 10, 2008: New J-Skills: What to Measure? This followup post is a reply to Mindy McAdams’ thoughtful response to my earlier post. She challenged me to translate my original quick list of what j-schools should be teaching into a something more testable and measurable that could be translated into a curriculum.
- April 16, 2008: Overhauling J-School Completely. This begins: “Iâ€™ve heard from some journalism educators that the kind of preparation I’ve proposed is far beyond what most existing j-schools could offer. I understand that. Really, I think what may be needed is to completely re-envision and rebuild j-school with todayâ€™s realities and tomorrowâ€™s likelihoods in mind…” (This post also includes links to many other posts sparked by my previous posts on this topic.)
Again, I wish I could sit in on the Poynter chat. But hopefully this material might help inform the discussion. I look forward to reading the live blog and chat transcript after I land.