Fun interactive visual tools: Why should journalists care?

Last week I wrote a lot about various interactive visual tools that can help people connect differently or more deeply with news and information. This was for a session I led at a Knight Digital Media Center seminar for the leaders of the News21 project.

Yeah, so what? Why should journalists and news organizations care about these tools? How can this help their communities, journalism, and (most critical right now) business opportunities? What’s in it for journos and news brands?

That’s what Meabh Ritchie, a reporter for the U.K. Press Gazette asked me to clarify. She’s writing a story on this, and I’ll link to it when it’s up in February 2009. The short answer is: This stuff is effective and (more importantly) FUN! — for journalists and news audiences.

But here’s the full version of my answer…

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