How to start a Twitter hashtag

More and more people are covering live events and breaking news via Twitter — and usually there are several Twitter users covering the same event. Hashtags are a handy tool for pulling together such disparate coverage.

A hashtag is just a short character string preceded by a hash sign (#). This effectively tags your tweets — allowing people to easily find and aggregate tweets related to the event being covered.

If you’re live-tweeting, you’ll want to know and use an appropriate hashtag. Earlier I explained why it’s important to propose and promote an event hashtag well before the event starts. But where do event hashtags come from?…

Doyle Albee, maven of the miniskirt theory of writing, asked me:

“I’ve used hashtags a bunch, but never started one. If, by some chance, there are two events (or whatever) using the same hashtag, does everyone searching just see both until one changes, or is there some sort of registration or vetting process?”

Here’s my take on this…

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