Today’s sleazy, shortsighted marketing move is brought to you by Dr Pepper. This company made a grand, fun, high-profile gesture and got considerable positive publicity for it. But then, they made it such a hassle to cash in on their offer that the truly cynical nature of this marketing ploy is laid bare.
In the world before the internet, they might have gotten away with it. But online, people do talk.
Apparently, today — and today only — you can get a coupon for a free Dr Pepper soda. And you can thank Guns N Roses singer Axl Rose for it.
…That is, you can get the coupon IF you jump on it before 6 pm ET today, and if you jump through a bunch of hoops. And if the site doesn’t crap out on you. Then you wait 4-6 weeks for your coupon to arrive in the mail. Once you get it, you’d better use it fast!
Here’s the backstory, and why this could become a perfect example of anti-marketing in the online age…