As the traditional news business model continues to stumble, what people fear losing most is investigative and enterprise reporting — especially on the local level. This type of journalism is notoriously difficult, time-consuming, risky, and costly. It’s not something that amateurs or concerned citizens can readily handle. If we want it to continue, we need new ways to support it.
That’s what David Cohn is trying to do with Spot.us, which launched yesterday. This project, funded by the Knight News Challenge, is attempting to support local investigative journalism through crowdfunding. Poynter’s Ellyn Angellotti described this project her recent centerpiece feature. Here’s Cohn’s short explanation of how Spot.us will work:
Yes, crowdfunding is a very different approach to journalism. And the unfamiliar always seems potentially dangerous. That’s why most mainstream media articles so far about Spot.us, like this one from the New York Times, include some variation of this caution: “Critics say the idea of using crowdfunding to finance journalism raises some troubling questions. For example, if a neighborhood with an agenda pays for an article, how is that different from a tobacco company backing an article about smoking?”
That’s a valid concern, but I think it must be considered in context…