Doing my part to undermine Rick Santorum. You can too!

When you Google for "Santorum," this is the top search result. (Click to enlarge - but only if you're not too squeamish.) You can help keep this brilliant effort working.

It’s time to use my power for good.

Yesterday NPR reported on how the batshit crazy social conservative former US senator Rick Santorum is pulling ahead in Republican polls for the presidential race.

Santorum has always annoyed and amused me. But with this, he’s officially scaring me.

Today, Marketplace Tech Report reminded me about Rick Santorum’s Google problem — so I decided to take action.

So here I am linking to, a Google bombing page that writer Dan Savage set up in 2003.

Furthermore I encourage everyone else to do likewise.  Especially if you’ve had your own web site or blog under its own domain name for several years. But even if your only online presence is via a third-party service like Facebook,, or Tumblr (where you don’t have your own domain), I still encourage you to post a link to

Talk about a long-term investment in search visibility that is REALLY paying off! Here’s how it works…

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Mobile/social media and politics: Why news organizations should care

Recently the Pew Internet and American Life project published two reports about how Americans are using new digital communication tools to learn about, discuss, and engage in politics — particularly around the Nov. 2010 elections.

I wrote two posts for the Knight Digital Media Center at USC explaining how news organizations can use this information to create more effective ways to engage and grow the audiences for their political coverage — and why they shouldn’t wait for the next election season to do this: