I do a lot of live event coverage via Twitter, and I also follow a lot of events (especially conferences) via Twitter. One thing I’ve learned: It helps your Twitter audience immensely if, before the event (or at the start) the people tweeting it develop a consensus on the hashtag for the event.
That’s what Horn Group VP Susan Etlinger did earlier, for the PR/Blogger panel her company is hosting tonight. She’s one of several Twitter users who helped launch this hashtag simply by adopting and promoting it:
And here’s the fruit that this kind of coordination can bear: Check out the #PRblog hashtag
…So: what’s a hashtag, and why is this so important?…