Straight to the point: the Miniskirt theory of writing

If you want to make a point in writing, make sure you nail the “so what” in your first 62 words. Readers won’t give you much time, especially online. It’s much easier and more effective to work with that reality than whine about it.

(See? That was just 44 words.)

Why am I telling you this? At this weekend’s Thin Air Summit, a great new media event in Denver, I gave a session on writing called Blogging: Every Word Counts. (Video should be online soon.)

Apparently, keynoter Jeremiah Owyang was intrigued by one point I made, which he tweeted:

@agahran suggests that you have to make your point on online content within the first 62 words. Are you that disciplined?”

Thanks, Jeremiah. Yes, it’s true, I did say that. I know it sounds draconian, but here’s my rationale…

Continue reading