Alexa web traffic stats: Display varies by browser

Earlier today I was editing a post by Susan Mernit on Oakland Local (the community news & views site I’ve been working on lately). She was using the popular service Alexa.com to compare traffic statistics for three other Oakland-based web sites, for her post today: Can you gentrify the local web?

I got pretty confused when I couldn’t immediately replicate on Alexa the results of the searches Susan linked to there. Alexa appeared to be displaying some very different types of information from what Susan’s story described.

Finally, I realized that, at least on a Mac, the information that Alexa displays for site statistics can vary by browser.

Here’s an example…

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