Tutorials (and marketing) should NOT be boring!

If I haven’t said it before, I’m saying it now: CommonCraft’s video tutorials ROCK! This is a company whose “product is explanation.” They have a distinctive style that is uniquely charming and effective because they capitalize on making it look low-tech with paper cut-outs. Don’t let that fool you, they really know what they’re doing.

Even their latest Halloween message is a brilliant example of a well-executed, memorable, and effective tutorial: Zombies in Plain English

IMHO, it’s impossible not to love a tutorial that includes the subhead “Step 3: Kill the Undead”

Watch it all the way to the end. And watch out for those zombies!