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Expanding a business brochure site into something that will really help your business

October 25, 2009 – 3:40 pm

These days, brochures aren’t enough to make your business findable. (Image via Wikipedia)

If you’re a semi-retired professional who wants to build a consulting business, and you’re not an internet whiz, what kind of web site will really help clients find you? And how can you easily build and maintain a useful professional network?
My dad, Jack [...]

By Amy Gahran | Also posted in advertising, blogs, business, search, services, skills, tips, tools | Comments (4)

New J-Skills: What to Measure?

April 10, 2008 – 10:02 am

Berbercarpet, via Flickr (CC license)

Journalism sudents need the right tools — and skills — for the kinds of careers and opportunities they’re really going to be making for themselves.

Picking up on my post yesterday, Univ. of Florida journalism professor Mindy McAdams challenged me (and her other readers) to translate my quick list of what j-schools [...]

By Amy Gahran | Also posted in Content Style & Business, General, Labels and Metadata, PR & marketing, Resources, Strategy, Wikis, blogs, business, careers, collaboration, community, content management, contributed content, conversational media, creativity, credibility, critical thinking, culture, distribution, education, experience, forums, innovation, journalism, media evolution, mindset, mobile, networking, news, processes, projects, research, search, services, skills, social media, transparency, world | Comments (18)

Making your home page “bloggier,” but not “a blog.”

March 17, 2008 – 9:35 am

JoniMitchell.com

A bloggier home page definitely doesn’t have to be ugly.

Right now, several of my clients are working on site redesigns and also are looking for ways to increase site traffic. One of the most basic strategies for attracting more traffic to your site is making your site more appealing to search engines. That’s why I’m [...]