Category Archives: tipsI recently created a Facebook fan page for the RJI Collaboratory — a community of journalists, developers, and others who are building the future of local and niche news, supported by the Reynolds Journalism Institute.
Yes, the Collaboratory has a Ning community site. However, it’s always easier to engage people when you go where they are, [...]
Recently I offered some advice for how small businesses and independent professionals who aren’t very tech-savvy could expand their existing simple brochure sites into sites that will actively help build their business.
…Because the way the internet works today, a static brochure site is like a car up on blocks: You can sit in it, you [...]
These days, brochures aren’t enough to make your business findable. (Image via Wikipedia)
If you’re a semi-retired professional who wants to build a consulting business, and you’re not an internet whiz, what kind of web site will really help clients find you? And how can you easily build and maintain a useful professional network?
My dad, Jack [...]
While I’m here on my 3rd Apple Store visit in as many days to try to recover from a disaster triggered by my attempt to upgrade my Mac to the Snow Leopard OS X, here are some tips that might save other Mac users similar pain and frustration.
1. Back up your entire machine onto TWO [...]
Recently in Online Journalism Review, Dave Chase (owner and publisher of Sun Valley Online) offered a considerable amount of specific advice on running the revenue (advertising) side of an online-only news operation — with an eye toward what might help the Seattle Post-Intelligencer succeed in this field.
Even if your feet are firmly planted on the [...]
If you want to start a serious blog and you’re not a geek, you’d probably want to use Typepad rather than Wordpress. (Image via Wikipedia)
Right now, a lot of my colleagues (especially journalists) want to start building an independent online brand for the first time. Thus, they want to launch their first serious blog or [...]
Transparency is becoming at least as important as — or perhaps more important than — objectivity in news today. This means: If it’s possible to link to your source or provide source materials, people expect you to do so. Failing to offer source links is starting to look about as shifty or lazy as failing [...]
More and more people are covering live events and breaking news via Twitter — and usually there are several Twitter users covering the same event. Hashtags are a handy tool for pulling together such disparate coverage.
A hashtag is just a short character string preceded by a hash sign (#). This effectively tags your tweets — [...]
I do a lot of live event coverage via Twitter, and I also follow a lot of events (especially conferences) via Twitter. One thing I’ve learned: It helps your Twitter audience immensely if, before the event (or at the start) the people tweeting it develop a consensus on the hashtag for the event.
That’s what Horn [...]
If you want to make a point in writing, make sure you nail the “so what” in your first 62 words. Readers won’t give you much time, especially online. It’s much easier and more effective to work with that reality than whine about it.
(See? That was just 44 words.)
Why am I telling you this? At [...]
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