headermask image

header image

category archive listing Category Archives: Strategy

Nokia USA: How to turn talk into action

April 24, 2008 – 10:53 am

Brymo, via Flickr (CC license)

Talk is a good start, and it need not be cheap, but by itself it generally doesn’t get much done.

Earlier today Nokia’s Charlie Schick posted a thoughtful comment about how Nokia and its current and would-be customers might, through talking openly together, improve the situation in the high-end US phone market. [...]

By Amy Gahran | Also posted in Conversations, PR & marketing, accountability, conversational media, credibility, distribution, journalism, mobile, problems, services, telephony, transparency | Comments (2)

Nokia USA: Again, your service (not product) is the problem

April 23, 2008 – 10:20 am

MobileJones

Nokia Director of Corporate Communications Mark Squires (seen here in a recent MobileJones interview) has joined our conversation about Nokia’s US service problems.

This morning I was encouraged to see that yet another Nokia staffer, Mark Squires (Nokia’s Director of Corporate Communications) left a comment on my blog. He wrote:
“Hi Amy, I work with Charlie at [...]

By Amy Gahran | Also posted in Conversations, PR & marketing, accountability, blogs, business, journalism, mobile, problems, processes, services, social media, telephony, tools | Comments (5)

Nokia USA: It’s Not Your Intermediaries, It’s YOU

April 21, 2008 – 10:50 am

I was so happy and excited to get my N95 (see video). I could be this happy again, if only Nokia would get its US service and support act together.

As I noted earlier, this morning Charlie Schick of Nokia USA left a comment on this blog to reach out to me about my recent heartbreaking [...]

By Amy Gahran | Also posted in Amy's Adventures, PR & marketing, Voices: Blogs, etc., accountability, business, credibility, marketing, problems, processes, services, telephony, tools, transparency | Comments (15)

New J-Skills: What to Measure?

April 10, 2008 – 10:02 am

Berbercarpet, via Flickr (CC license)

Journalism sudents need the right tools — and skills — for the kinds of careers and opportunities they’re really going to be making for themselves.

Picking up on my post yesterday, Univ. of Florida journalism professor Mindy McAdams challenged me (and her other readers) to translate my quick list of what j-schools [...]

By Amy Gahran | Also posted in Content Style & Business, General, Labels and Metadata, PR & marketing, Resources, Wikis, blogs, business, careers, collaboration, community, content management, contributed content, conversational media, creativity, credibility, critical thinking, culture, distribution, education, experience, forums, innovation, journalism, media evolution, mindset, mobile, networking, news, processes, projects, research, search, services, skills, social media, traffic, transparency, world | Comments (15)

Making your home page “bloggier,” but not “a blog.”

March 17, 2008 – 9:35 am

JoniMitchell.com

A bloggier home page definitely doesn’t have to be ugly.

Right now, several of my clients are working on site redesigns and also are looking for ways to increase site traffic. One of the most basic strategies for attracting more traffic to your site is making your site more appealing to search engines. That’s why I’m [...]

By Amy Gahran | Also posted in blogs, content management, search, tips, traffic | Comments (1)

Conversational Media Mindset 101

March 2, 2008 – 8:39 am

Gaetan Lee, via Flickr (CC license)

Is your wetware due for an upgrade?

On Monday I’ll be co-presenting a session on “Future Tools” at the Knight Digital Media Center seminar: Best Practices: Editorial/Commentary in Cyberspace. My fellow presenter Leslie Rule (who runs KQED’s Digital Storytelling Initiative) and I will be explaining to a room full of [...]

By Amy Gahran | Also posted in Amy's Adventures, Conversations, community, conversational media, events, journalism, media evolution, psychology, services, skills, social media, tips | Comments (1)

Newspaper Biz: Evolution Isn’t the End of the World

February 7, 2008 – 10:36 am

Rob Lee, via Flickr (CC license)

Some ways of approaching what looks like the end of the world are more constructive than others.

(NOTE: I originally wrote this for Poynter’s E-Media Tidbits. I’m cross-posting it here because I think it might also interest Contentious readers.)
This morning I read in the New York Times a cold litany of [...]

By Amy Gahran | Also posted in business, careers, collaboration, future, journalism, media evolution, solutions | Comments (0)

Getting Smart About News Podcasts

January 23, 2008 – 2:46 pm

MostlyNews.net

See how simple podcast show notes can be?

(NOTE: I just published this on Poynter’s E-Media Tidbits, which is mainly read by mainstream journalists and journalism educators, but I thought Contentious readers might find it interesting, too.)
Like many net users, I get a lot of my news via podcasts. I’ve sampled several news podcasts and have [...]

By Amy Gahran | Also posted in business, news, podcasts | Comments (6)

It’s a Conversation, Stupid! Video is online

October 22, 2007 – 1:39 pm

Knight Digital Media Center

Me waving to the internet from the stage at USC.

As I mentioned earlier, on Oct. 1, I helped moderate an excellent panel discussion at the USC Annenberg School of Journalism in Los Angeles called It’s a Conversation, Stupid! Blogs, Wikis, Social Networking, UGC meet Journalism. This was part of an intriguing [...]

By Amy Gahran | Also posted in Amy's Adventures, business, citizen journalism, contributed content, conversational media, events, journalism | Comments (1)

How Feeds Make You Findable

September 3, 2007 – 2:42 pm

freelanceswitch.com

Freelance Switch offered great search visibility advice — for about five years ago.

The blog Freelance Switch just published an intriguing post, Getting Exposure On Search Engines, which addresses one of the most common questions freelance writers or other content producers have. Namely, how can I make myself easy to find online?” For freelancers especially this [...]

By Amy Gahran | Also posted in Feeds (RSS), search, tips | Comments (0)