5 affordable ways nonprofits can use mobile technology: presentation

One reason mobile technology fascinates me is its ubiquity across all levels of society. That makes it potentially a very powerful tool to engage and empower people who don’t necessarily sit at the top of the U.S. privilege food chain.

On Thursday, July 26, I’ll be delivering the following presentation at the Social Media for Nonprofits – Silicon Valley conference: 5 affordable ways nonprofits can use mobile technology. (Follow the conference hashtag: #sm4np)

This presentation is meant to be just a quick overview, to let nonprofits know what’s possible today, and where they should focus their attention.

Why the focus on “affordable?” Well, mobile technology isn’t free…

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Five ways to think mobile first (notes for OpenGov Hackathon and BCNI Philly)

On Saturday April 28 I’ll be in Philadelphia to help with the BarCamp News Innovation unconference and Open Government News Hackathon. These events are sponsored by the Center for Public Interest Journalism at Temple University, and are part of Philly Tech Week.

Temple is my old stomping ground; I graduated from journalism school there in 1990. And I’m rather stunned at all the huge new buildings that have sprung up around the campus. Good to see the school grow!

The reason Temple brought me in to help with these events is because I’m passionate about mobile and about the Philly area. I grew up in South Jersey and still have lots of family and friends in the region. So for me, helping more people in the Greater Philadelphia Area access more useful local information, news, and services via their cell phones is not just important — it’s personal!

…This is especially pressing given the continuing rocky status of Philadelphia Media Network, which publishes the Philadelphia Inquirer, the Daily News, and Philly.com. My grandfather Len McAdams worked on the editorial team of “The Inky” for decades. He’d be furious to hear that earlier this month PMN was sold for the fifth time in six years — at a fire sale price of $55 million. Sheesh.

Here are a few points I’d like participants in tomorrow’s barcamp and hackathon to consider…

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Free Kindles, local mobile news, and pissed off fanboys: My recent CNN.com Tech mobile stories

It’s been a very busy month and a half for me. I spent a week in Los Angeles as a featured presenter for the Mobile News Week at the journalism school there, and now I’m finishing preparations to travel to two other journalism schools next week for the Knight Digital Media Center’s Mobile Symposium. So I haven’t been letting Contentious.com readers know what I’ve been writing elsewhere.

But I’ve been logging a lot of cool mobile stuff for CNN.com Tech. So here’s a quick list of what I’ve been covering there…

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Local, mobile, paywalls, Google, more: My latest KDMC news for digital journalists posts

Over the last month I’ve fallen behind on noting here what I’ve been writing at the News for Digital Journalists blog on the web site of the Knight Digital Media Center. Here’s a quick roundup of what I’ve covered there since late February…

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Mobile media and PR

I am not a PR person, nor do I play one on YouTube. But it isn’t hard to see that mobile media is rapidly altering all parts of the media landscape — not just news and entertainment, but also public relations, media relations, and marketing communications.

This week I’m speaking at several sessions about the implications of mobile media at the Annenberg school for Communication and Journalism at the University of Southern California, Los Angeles. Their event is Mobile News Week 2011.

On Feb. 28 I’m addressing two PR classes. I’ve done a little research to spot some trends and resources, in addition to the mobile overview I posted earlier: The mobile landscape: 10 things media pros should know.

Here are some interesting tidbits about mobile and PR…

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Why the Qualcomm-Opera Mini deal could mean a boom in mobile web traffic

Earlier this week, Qualcomm announced a deal to make Opera Mini (a really slick, lean, fast mobile web browser) the default browser on its  BREW MP platform for feature phones.

So a new slew of cheap handsets with much better browsers will be hitting the stores as early as this summer.

Over on the blog for House of Local (a media consultancy I work with), I wrote about why this is such a big deal:

See: Qualcomm, Opera deal means cheap phones will be doing LOTS more web surfing

And for the Knight Digital Media Center, I explained why news organizations should care about this development, and start taking lean mobile more seriously in their mobile and business strategy:

See: Qualcomm, Opera deal could dramatically boost mobile web audience

The point is: Do you want to get most of the mobile audience now? Or neglect that audience so much that they decide you’re not worth their time?

This year is the big opportunity for building mobile audience. Smart publishers should try to not get their heads stuck up their apps.

MetroPCS takes leapfrog approach to wireless network technology

Last week on CNN.com Tech I wrote a story about an interesting new offer from MetroPCS: No-contract smartphone may lure first-time users. In a nutshell, this discount carrier (which is one of the most popular carriers here in Oakland, CA), which previously has offered only feature phones and low-end BlackBerries, is starting to offer an unlocked smartphone running Android 2.2 under an affordable no-contract plan: $50/month for 1GB data, and $60/month unlimited data. (Plus unlimited talk, text, etc. on both plans.)

This is not the first discount wireless carrier to offer a no-contract smartphone. But it is the first such offering from a carrier that has already rolled out its high-speed LTE network in 13 metro areas.  And here’s why that’s interesting in terms of business strategy, and for consumers…

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ComScore Digital Year in Review 2010: My takeaways

Last week, ComScore published its big annual Digital Year in Review statistics compilation for 2010. I covered this report for both CNN.com Tech and the Knight Digital Media Center. While the report covers many media, communications, and tech topics, I focused on what it had to say about mobile.

My key takeaways…

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Mobile/social media and politics: Why news organizations should care

Recently the Pew Internet and American Life project published two reports about how Americans are using new digital communication tools to learn about, discuss, and engage in politics — particularly around the Nov. 2010 elections.

I wrote two posts for the Knight Digital Media Center at USC explaining how news organizations can use this information to create more effective ways to engage and grow the audiences for their political coverage — and why they shouldn’t wait for the next election season to do this: