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Category Archives: Strategy

Integrate your brochure site into your blog (updated advice)

October 26, 2009 – 4:42 pm

Recently I offered some advice for how small businesses and independent professionals who aren’t very tech-savvy could expand their existing simple brochure sites into sites that will actively help build their business.
…Because the way the internet works today, a static brochure site is like a car up on blocks: You can sit in it, you [...]

By Amy Gahran | Also posted in advice, blogs, business, tips, tools, tutorials, writing | Comments (4)

Instapaper: Because the Device Shouldn’t Matter

March 21, 2009 – 8:32 am

Image by alexhung via Flickr

Now that I own (and use daily) a laptop, iPhone, and Kindle, I’m developing a new relationship to text content. I realize that I shouldn’t have to care about the device. The news and other content I choose to read should just be there — available on whichever of my devices [...]

By Amy Gahran | Also posted in e-readers, iPhone, mobile, solutions, tools | Comments (3)

Hearst plans its own e-reader: Good idea, sort of…

March 6, 2009 – 11:29 am

Times have changed since Citizen Kane. How well can Hearst Newspapers adapt? (Image via Wikipedia)

Last week, Hearst Newspapers made two big announcements: That Hearst intends to begin charging for some of its online news, and that it plans to soon launch its own e-reader device to rival Amazon’s Kindle 2.
Gawker cynically decries Hearst’s plan as [...]

By Amy Gahran | Also posted in business, e-readers, mainstream media, problems | Comments (3)

Cloud Journalism and the Fate of Beats

January 15, 2009 – 9:23 am

Jobs — including jobs in journalism — just aren’t what they used to be. Earlier this week, consultant Robert Patterson observed after reviewing trends in unemployment statistics that “the idea of a ‘job’ as a full-time object that can support a person or even a family, is disappearing.”
Placeblogger founder Lisa Williams applied that theme to [...]

By Amy Gahran | Also posted in business, careers, media evolution | Comments (3)

FriendFeed for Backup LiveTweeting

July 20, 2008 – 10:13 am

I’m using a new FriendFeed account, amylive, as a backup for my live coverage in case Twitter fails (which happens).

I’m here at the last day of BlogHer 2008 in San Francisco, where I’ve been covering live coverage of some sessions via my amylive account on Twitter. (Many other attendees have been tweeting about the conference, [...]

By Amy Gahran | Also posted in conversational media, events, journalism, social media | Comments (0)

Growing a Quality Twitter Posse: My Do’s & Don’ts

May 21, 2008 – 3:09 pm

My Twitter posse is always there for me. Today they offered fast, good ideas for E-Media Tidbits.

Like a lot of people, I’m an avid user of Twitter. But I don’t do so aimlessly. Twitter is worth my time because every day it offers me clear rewards:

Posse power. The 700+ Twitter followers I’ve accumulated have proved [...]

By Amy Gahran | Also posted in Microblogging, collaboration, community, conversational media, emotions, experience, friends, help needed, psychology, tips | Comments (2)

Nokia USA: How to turn talk into action

April 24, 2008 – 10:53 am

Brymo, via Flickr (CC license)

Talk is a good start, and it need not be cheap, but by itself it generally doesn’t get much done.

Earlier today Nokia’s Charlie Schick posted a thoughtful comment about how Nokia and its current and would-be customers might, through talking openly together, improve the situation in the high-end US phone market. [...]

By Amy Gahran | Also posted in Conversations, PR & marketing, accountability, conversational media, credibility, distribution, journalism, mobile, problems, services, telephony, transparency | Comments (2)

Nokia USA: Again, your service (not product) is the problem

April 23, 2008 – 10:20 am

MobileJones

Nokia Director of Corporate Communications Mark Squires (seen here in a recent MobileJones interview) has joined our conversation about Nokia’s US service problems.

This morning I was encouraged to see that yet another Nokia staffer, Mark Squires (Nokia’s Director of Corporate Communications) left a comment on my blog. He wrote:
“Hi Amy, I work with Charlie at [...]

By Amy Gahran | Also posted in Conversations, PR & marketing, accountability, blogs, business, journalism, mobile, problems, processes, services, social media, telephony, tools | Comments (5)

Nokia USA: It’s Not Your Intermediaries, It’s YOU

April 21, 2008 – 10:50 am

I was so happy and excited to get my N95 (see video). I could be this happy again, if only Nokia would get its US service and support act together.

As I noted earlier, this morning Charlie Schick of Nokia USA left a comment on this blog to reach out to me about my recent heartbreaking [...]

By Amy Gahran | Also posted in Amy's Adventures, PR & marketing, Voices: Blogs, etc., accountability, business, credibility, marketing, problems, processes, services, telephony, tools, transparency | Comments (16)

New J-Skills: What to Measure?

April 10, 2008 – 10:02 am

Berbercarpet, via Flickr (CC license)

Journalism sudents need the right tools — and skills — for the kinds of careers and opportunities they’re really going to be making for themselves.

Picking up on my post yesterday, Univ. of Florida journalism professor Mindy McAdams challenged me (and her other readers) to translate my quick list of what j-schools [...]