![]() |
| Steve Jurvetson, via Flickr (CC license) |
| Venture capitalist Steve Jurvetson had some nice things to say about the Nokia N95 in March 2007. Wonder what he thinks of the US service and support?.. |
Looks like Nokia USA is making some initial moves toward improving how it serves the US market. So far, these seem focused strictly on the hardware — and not the service, support, and availability problems American consumers face. These steps may improve Nokia’s chances in the US market in a year or two.
Well, it’s a start…
Still, there is MUCH more room for Nokia USA to improve significantly in the short term by offering better (i.e. reasonable) service terms for high-end phones. I’m puzzled why the company is not pursuing this low-hanging fruit. While the changes Nokia is planning for its hardware might please US carriers and retailers, the company is still shooting its US reputation in the foot among high-end US consumers with its abysmal US service and support.
This might end up being a surprisingly difficult market problem for Nokia USA. We high-end consumers — especially mobloggers and journalists (professional and amateur) — do talk! Right now, even though Nokia has the best mobile product on the market for our needs, more and more of us are frankly scared to buy or update a Nokia N-Series phone. Why? Because we suspect (with good evidence) that Nokia doesn’t really care much about our experience after we buy their phone.
We are willing to pay a premium price for a Nokia — but we’re not willing to risk being left twisting in the wind.
To catch up, here’s what Nokia USA has said it would do for the US market so far, and why (even though these are constructive steps) they’re still missing the point…









