Hashtags: Your Social Media Radar Screen and Magnet

Twitter Trending Hashtags
Image by mobatalk via Flickr

Later today I’m giving a talk at an entrepreneur’s group about how you can get more benefit out of social media by using hashtags. I’ve found that these can be exceptionally valuable tools to connect with topics and people. They also can help you make yourself (or a topic, organization, or event that matters to you) much easier to find and connect with.

I’ll be fleshing out these ideas in a later blog post. But for now, here are my main points I intend to make — Plus some resources I will to demonstrate…

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The Stereogram Approach to Finding the Meaning of Life

Gary W. Priester (Click image to enlarge.)
Often, the first challenge in life is simply to see the target.

I really used to hate stereograms.

When they became popular in the early 1990s, they often reduced me to serious frustration and headaches. I would stare at them — glare at them, really — trying to will their embedded 3D images to leap out. Everyone else seemed to enjoy these hidden illusions with ease. But my eyes and brain stubbornly refused to do the trick.

Then one day, I realized that I was looking at a dolphin. I just glanced at the cover of a book of stereogram art, and there it was. I was delighted to discover that the image wasn’t “leaping out” at me — rather, I was “seeing into” it. I wasn’t even sure how I’d started to see the hidden picture. All of the sudden, and quietly, it just worked.

Years later, I’ve come to realize that whenever I’ve identified a key mission or purpose I should pursue, it’s emerged (very much like that dolphin) from the background of the world around me. I get a sense that some vision is waiting to be seen, and I prepare my mind to be open to it. Then eventually I see it, and it feels like I always should have seen it.

In contrast, whenever I’ve tried the top-down, primarily rational (rather than intuitive) approach to choosing a course in life, I usually end up not really wanting what I’ve been working for, or liking what I’ve done — which is frustrating and demoralizing on many levels.

I’ve been quiet on this blog lately, mostly because I’ve been spending more time conversing, research, reading, and journaling. To be honest, I’ve been searching for purpose. For a couple of years now — although I’ve been doing a lot of interesting work, meeting a lot of interesting people, and learning a lot of interesting things — privately I’ve been feeling like I’ve been flailing around, seeking direction and purpose.

Finally, I feel like the picture is starting to emerge. Here is the outline so far…
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Where’s Your “Personal Brand,” and Why?

There are lots of different ways to brand yourself.

Yesterday my colleague Jim Kukral wrote about why he’s decided to focus on centralizing his personal brand. He wrote:

“My biggest mistake from the past 7-years or so was not building my personal brand on my own blog hard enough, earlier enough. Some may wonder why someone like me who’s been around for a long time blogging (since 2001), only has about 600 rss subscribers. I’ll tell you why… because I never focused blogging and building my brand here on JimKukral.com until recently.”

That got me thinking about Contentious.com and my own “personal brand.” Although I have an innate dislike to the term “personal brand,” I’ll admit it’s a useful and important concept for people in media-related work and many other fields these days.

The simple reason for that, I think, is that these days it’s unwise to rely on any company, organization, or institution to stick by you. The only leverage most professionals have these days depends on their ability to find or make their own opportunities — which means they need to be known as individuals. not just as faceless functionaries.

Jim seems to gauge the success on his personal brand by traffic to his site and feed. For a lot of people and purposes, that’s perfectly valid and appropriate.

But personally, I see a lot of value in the hybrid home base/distributed presence approach to personal branding…

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Finding local Tweetups: A humble proposal

Tweetscan
The search tool Tweetscan may be one way to find spontaneous gatherings of local Twitter users.

A few days ago, it occurred to me that it might be nice if there was an online tool or service that would facilitate local “tweetups” (informal, spontaneous gatherings of local Twitter users). Right now, tweetups start when one person in a town or city proposes one — like: “How about a Tweetup at The Cup in downtown Boulder this afternoon, 2pm?”

…But this approach mostly works to assemble Twitter users who already know or follow each other. What about if you want to get together with local Twitter users you don’t already know, or who don’t follow you? Since I’m a big believer in serendipity, I’d love a tool like that. Knowing that there’s no such thing as a truly original idea, I checked on the logical domain for such a tool, Tweetup.com.

There’s nothing there yet, just a placeholder page. I e-mailed the domain owner to ask of their plans for this domain, and here’s the response I received this morning…

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