Category Archives: searchThese days, brochures aren’t enough to make your business findable. (Image via Wikipedia)
If you’re a semi-retired professional who wants to build a consulting business, and you’re not an internet whiz, what kind of web site will really help clients find you? And how can you easily build and maintain a useful professional network?
My dad, Jack [...]
Search optimization: If people can’t easily find your news, it might as well not exist. (Image by andercismo via Flickr)
In a recent post to the Wordtracker blog, The Bad, Good And Ugly Advice Given To Journalists On SEO (search engine optimization), U.K. journalist Rachelle Money made some excellent points about how journalists can craft stories [...]
Old news still has value, and can draw traffic. (Image via Wikipedia)
News is never just about what’s happening today — it’s also about context, including what led up to this moment. That’s why lately I’ve been intrigued by the Google News archive search. This feature, introduced September 2008, its worth a look — and [...]
Column-based Twitter applications like Tweetdeck can make following hashtags easy. (Image by Tojosan)
As I’ve mentioned before, hashtags are a powerful tool that allows Twitter users to track what many people (especially people whom you aren’t already following) are reporting or thinking about a particular topic or event.
Here’s the catch: Hashtags aren’t an officially supported Twitter [...]
On Twitter, hashtags are a powerful, simple tool for tracking topics, communities, live events, or breaking news. They make you findable, and they allow on-the-fly collaboration. When you insert one of these short character-string tags beginning with #, you make it easy for Twitter users who don’t already follow you (plus anyone searching Twitter) [...]
What happens when you search google for: “answer to life the universe and everything”?
From the perspective of people who need news, the real point of the news isn’t merely to discover what’s happening. Rather, it is about discerning what it all might mean — especially, to YOU!
And in an age of information overload, the challenge for journalists is no longer just to provide more news content. Rather, our [...]
On Friday, Poynter’s E-Media Tidbits published a piece by Ken Sands (Congressional Quarterly’s executive editor for innovation) on a current spat in the journo-sphere: Jarvis on the Death of Print: Gloating, or Practical?
I edit the Tidbits blog. As I was producing that post, I was searching for a good, direct link for Ron Rosenbaum — [...]
I do a lot of live event coverage via Twitter, and I also follow a lot of events (especially conferences) via Twitter. One thing I’ve learned: It helps your Twitter audience immensely if, before the event (or at the start) the people tweeting it develop a consensus on the hashtag for the event.
That’s what Horn [...]
Journalists typically recoil at the thought of writing anything that resembles marketing copy — or even from thinking of news as a product. But we’re already long past the age when an established news brand was all you needed to determine the relevance and quality of news. If journalists truly believe the quality of their [...]
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