(NOTE: This posting is part of a series on content strategy. You may want to start reading from the introduction.)
“Content” is what you have to say, however you say it: text, pictures, audio, video, spoken word, math, sign language, smoke signals, Morse code, cuneiform, music, body language, etc.
Whenever we communicate – whether with the whole world, a specific audience, a closed group, or just with ourselves – we rely on content to convey our message. It’s how we package our thoughts and observations.
In turn, content is wrapped in context – which is only partly determined by your intention behind the message you’re sending. This means that ultimately you have surprisingly limited influence over the meaning someone receives from your content.
This makes trying to accomplish goals, connect with others, and express yourself a tricky business…