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category archive listing Category Archives: PR & marketing

Nokia USA promises changes, but still misses the point

May 7, 2008 – 9:35 am

Steve Jurvetson, via Flickr (CC license)

Venture capitalist Steve Jurvetson had some nice things to say about the Nokia N95 in March 2007. Wonder what he thinks of the US service and support?..

Looks like Nokia USA is making some initial moves toward improving how it serves the US market. So far, these seem focused strictly on [...]

By Amy Gahran | Also posted in blogs, business, conversational media, mobile, problems, services | Comments (0)

Nokia USA: How to turn talk into action

April 24, 2008 – 10:53 am

Brymo, via Flickr (CC license)

Talk is a good start, and it need not be cheap, but by itself it generally doesn’t get much done.

Earlier today Nokia’s Charlie Schick posted a thoughtful comment about how Nokia and its current and would-be customers might, through talking openly together, improve the situation in the high-end US phone market. [...]

By Amy Gahran | Also posted in Conversations, Strategy, accountability, conversational media, credibility, distribution, journalism, mobile, problems, services, telephony, transparency | Comments (2)

Nokia’s Blog Starts Discussing Problems

April 24, 2008 – 9:19 am

Nokia.com

Nokia’s Conversations blog is getting interesting now that it’s not all just happy talk.

Recently Nokia launched its Conversations blog, a good first step any company can take toward transparency and engagement with its customers, partners, and critics. Not surprisingly, most of the initial posts were “happy news” of one kind or another. I don’t begrudge [...]

By Amy Gahran | Also posted in Conversations, accountability, blogs, business, collaboration, community, conversational media, mobile, problems, telephony, tools, transparency | Comments (0)

Nokia USA: Again, your service (not product) is the problem

April 23, 2008 – 10:20 am

MobileJones

Nokia Director of Corporate Communications Mark Squires (seen here in a recent MobileJones interview) has joined our conversation about Nokia’s US service problems.

This morning I was encouraged to see that yet another Nokia staffer, Mark Squires (Nokia’s Director of Corporate Communications) left a comment on my blog. He wrote:
“Hi Amy, I work with Charlie at [...]

By Amy Gahran | Also posted in Conversations, Strategy, accountability, blogs, business, journalism, mobile, problems, processes, services, social media, telephony, tools | Comments (5)

Nokia USA: It’s Not Your Intermediaries, It’s YOU

April 21, 2008 – 10:50 am

I was so happy and excited to get my N95 (see video). I could be this happy again, if only Nokia would get its US service and support act together.

As I noted earlier, this morning Charlie Schick of Nokia USA left a comment on this blog to reach out to me about my recent heartbreaking [...]

By Amy Gahran | Also posted in Amy's Adventures, Strategy, Voices: Blogs, etc., accountability, business, credibility, marketing, problems, processes, services, telephony, tools, transparency | Comments (15)

New J-Skills: What to Measure?

April 10, 2008 – 10:02 am

Berbercarpet, via Flickr (CC license)

Journalism sudents need the right tools — and skills — for the kinds of careers and opportunities they’re really going to be making for themselves.

Picking up on my post yesterday, Univ. of Florida journalism professor Mindy McAdams challenged me (and her other readers) to translate my quick list of what j-schools [...]

By Amy Gahran | Also posted in Content Style & Business, General, Labels and Metadata, Resources, Strategy, Wikis, blogs, business, careers, collaboration, community, content management, contributed content, conversational media, creativity, credibility, critical thinking, culture, distribution, education, experience, forums, innovation, journalism, media evolution, mindset, mobile, networking, news, processes, projects, research, search, services, skills, social media, traffic, transparency, world | Comments (15)

Where’s Your “Personal Brand,” and Why?

April 4, 2008 – 9:10 am

There are lots of different ways to brand yourself.

Yesterday my colleague Jim Kukral wrote about why he’s decided to focus on centralizing his personal brand. He wrote:
“My biggest mistake from the past 7-years or so was not building my personal brand on my own blog hard enough, earlier enough. Some may wonder why someone like [...]

By Amy Gahran | Also posted in blogs, business, careers, conversational media, search, serendipity, skills, social media, social networks | Comments (5)

How NOT to do an e-mail newsletter

March 1, 2008 – 9:28 am

There are so many things wrong with this strategy I don’t know where to start… So I’ll just let the e-mail speak for itself, in its entirety:

By Amy Gahran | Also posted in problems | Comments (1)

Why I Despise “Marketing Talk”

February 4, 2008 – 9:49 pm

This says it all, brilliantly:

Thanks to Terence Hoaglund for the tip!

By Amy Gahran | Also posted in fun stuff, language, problems, video | Comments (2)

Bluehost’s Bad Attitude: Customer Service 101

February 2, 2008 – 10:59 am

Bluehost’s director of customer service? Maybe.

More than a year ago, after significant frustrations with Westhost, I switched Contentious.com to Bluehost — and went through the hassle of moving the complex mass of files that this 10-year-old blog has become.
I’m really starting to regret that decision.
When I pay someone for service, at the very least I [...]

By Amy Gahran | Also posted in accountability, blogs, business, problems, tips | Comments (7)