Category Archives: PR & marketingRecently Forrester Research decided on an unfortunate, shortsighted policy. Forrester analysts can no longer can their own personally branded research blogs. They’re allowed to run their own blogs about their personal life or topics unrelated to their work at Forrester. But all their blogging on work-related topics must be done in blogs that are owned [...]
As I mentioned in my previous post, today I’m liveblogging and tweeting a daylong Las Vegas event by Metzger Associates: Social Media for Executives. It’s a small event for a select group of executives representing several types of companies.
I’m doing this as a pilot test for a new professional service I’d like to start offering: [...]
Image by mobatalk via Flickr
Later today I’m giving a talk at an entrepreneur’s group about how you can get more benefit out of social media by using hashtags. I’ve found that these can be exceptionally valuable tools to connect with topics and people. They also can help you make yourself (or a topic, organization, or [...]
The way many newspapers count print vs. online readers is like comparing apples and oranges. (Image by telex via Flickr)
Newspaper publishers and advertising managers routinely toss around print and online readership numbers — but sometimes in ways that don’t make sense, and that might even miss opportunities to build revenue, business, and community.
Yesterday Dan Thornton, [...]
Run for your lives! Zombies want to eat your brain!
…Gotta admit, I was tickled to hear on MSNBC and elsewhere about this bit of creative hackery:
In Austin, KXAN reported:
“[Austin Public Works spokesperson] Sara Hartley said though it was a locked sign, the padlock for it was cut. Signs such as these have a computer inside [...]
Transparency is becoming at least as important as — or perhaps more important than — objectivity in news today. This means: If it’s possible to link to your source or provide source materials, people expect you to do so. Failing to offer source links is starting to look about as shifty or lazy as failing [...]
Today’s sleazy, shortsighted marketing move is brought to you by Dr Pepper. This company made a grand, fun, high-profile gesture and got considerable positive publicity for it. But then, they made it such a hassle to cash in on their offer that the truly cynical nature of this marketing ploy is laid bare.
In the world [...]
I do a lot of live event coverage via Twitter, and I also follow a lot of events (especially conferences) via Twitter. One thing I’ve learned: It helps your Twitter audience immensely if, before the event (or at the start) the people tweeting it develop a consensus on the hashtag for the event.
That’s what Horn [...]
Journalists typically recoil at the thought of writing anything that resembles marketing copy — or even from thinking of news as a product. But we’re already long past the age when an established news brand was all you needed to determine the relevance and quality of news. If journalists truly believe the quality of their [...]
Fully equipped to deploy effectively vague responses.
Pentagon’s Unmanned Spokesdrone Completes First Press Conference Mission
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