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Category Archives: metrics
Do Newspapers Count Online Readers Fairly?
April 21, 2009 – 11:32 am
The way many newspapers count print vs. online readers is like comparing apples and oranges. (Image by telex via Flickr)
Newspaper publishers and advertising managers routinely toss around print and online readership numbers — but sometimes in ways that don’t make sense, and that might even miss opportunities to build revenue, business, and community.
Yesterday Dan Thornton, [...]
Ethan Zuckerman: Print Ad Prices Are “Fundamentally Irrational”
January 19, 2009 – 9:32 am
Advertising has long been the main source of revenue for mainstream journalism — but have advertisers ever really gotten their money’s worth? On Jan. 16, Ethan Zuckerman of Harvard’s Berkman Institute on Internet and Society examined the economics of print vs. online advertising and posed a very basic — but crucial — question that everyone [...]
What Does Feedburner’s “Reach” Really Mean?
August 16, 2007 – 9:27 am
Feedburner
What’s the difference between feed subscribers and “reach?”
The popular service Feedburner, which manages and augments feeds (I use it for this blog), offers a wide range of measuring services to tell you how well you’re connecting with people via your feed.
One of its metrics, “Reach,” which is supposed to indicate active engagement by subscribers, was [...]
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