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category archive listing Category Archives: marketing

Why limiting employees’ online presence is a big mistake in journalism and elsewhere

February 12, 2010 – 11:00 am

Recently Forrester Research decided on an unfortunate, shortsighted policy. Forrester analysts can no longer can their own personally branded research blogs. They’re allowed to run their own blogs about their personal life or topics unrelated to their work at Forrester. But all their blogging on work-related topics must be done in blogs that are owned [...]

By Amy Gahran | Also posted in PR & marketing, blogs, business, careers, mainstream media, mindset, networking, newspapers, organizations, problems, social media | Comments (0)

New Guns N Roses = Free Dr Pepper? But wait, there’s less…

November 24, 2008 – 10:51 am

Today’s sleazy, shortsighted marketing move is brought to you by Dr Pepper. This company made a grand, fun, high-profile gesture and got considerable positive publicity for it. But then, they made it such a hassle to cash in on their offer that the truly cynical nature of this marketing ploy is laid bare.
In the world [...]

By Amy Gahran | Also posted in PR & marketing, business, problems | Comments (3)

Fed Blotter’s fun tag line

October 25, 2008 – 9:28 am

Spotted at the end of this Wired Fed Blotter story:
“Fed Blotter is Threat Level’s weekly roundup of computer crime cases in the federal courts. If you’ve been indicted, or are about to be, please let us know.”

By Amy Gahran | Also posted in blogs, fun stuff | Comments (1)

Poof! There went Nokia’s high-end US market…

June 9, 2008 – 3:17 pm

Stories that Matter

Ooops, sorry, Nokia — was that YOUR market?

Nokia has been running a US TV commercial featuring the world’s most inept magician, to tout its high-end N95 8G phone. How appropriate — because today, Nokia’s high-end US market just went “Poof!”
Apple just announced its new 3G iPhone — and I think it’s most of [...]

By Amy Gahran | Also posted in business, mobile, problems, services | Comments (6)

Nokia USA: It’s Not Your Intermediaries, It’s YOU

April 21, 2008 – 10:50 am

I was so happy and excited to get my N95 (see video). I could be this happy again, if only Nokia would get its US service and support act together.

As I noted earlier, this morning Charlie Schick of Nokia USA left a comment on this blog to reach out to me about my recent heartbreaking [...]

By Amy Gahran | Also posted in Amy's Adventures, PR & marketing, Strategy, Voices: Blogs, etc., accountability, business, credibility, problems, processes, services, telephony, tools, transparency | Comments (16)