February 12, 2010 – 11:00 am
Recently Forrester Research decided on an unfortunate, shortsighted policy. Forrester analysts can no longer can their own personally branded research blogs. They’re allowed to run their own blogs about their personal life or topics unrelated to their work at Forrester. But all their blogging on work-related topics must be done in blogs that are owned [...]
By Amy Gahran
|
Also posted in PR & marketing, blogs, business, mainstream media, marketing, mindset, networking, newspapers, organizations, problems, social media
|
Today I got an e-mail from a journalism undergraduate with a few basic-sounding questions that I could answer quickly. But when I looked at my answers, I realize they have some more profound implications then she was probably expecting:
1. What is the most important skill you use in your posts on the Web?
Having a good [...]
If you want to start a serious blog and you’re not a geek, you’d probably want to use Typepad rather than Wordpress. (Image via Wikipedia)
Right now, a lot of my colleagues (especially journalists) want to start building an independent online brand for the first time. Thus, they want to launch their first serious blog or [...]
Search optimization: If people can’t easily find your news, it might as well not exist. (Image by andercismo via Flickr)
In a recent post to the Wordtracker blog, The Bad, Good And Ugly Advice Given To Journalists On SEO (search engine optimization), U.K. journalist Rachelle Money made some excellent points about how journalists can craft stories [...]
January 15, 2009 – 9:23 am
Jobs — including jobs in journalism — just aren’t what they used to be. Earlier this week, consultant Robert Patterson observed after reviewing trends in unemployment statistics that “the idea of a ‘job’ as a full-time object that can support a person or even a family, is disappearing.”
Placeblogger founder Lisa Williams applied that theme to [...]
December 22, 2008 – 11:14 am
Freelance National Anthem, by Bill Dyszel:
December 9, 2008 – 12:10 pm
Last week I wrote a lot about various interactive visual tools that can help people connect differently or more deeply with news and information. This was for a session I led at a Knight Digital Media Center seminar for the leaders of the News21 project.
Yeah, so what? Why should journalists and news organizations care about [...]
October 29, 2008 – 11:58 am
A journalist friend recently asked me:
“What’s the real difference between a blog and web site? Can I have a link to my favorite sites, favorite videos, host a forum, etc. on my blog, or am I better off just building a Web site…and maybe having a blog on that. Likely I will probably only do [...]
October 29, 2008 – 11:27 am
Last month I spoke to a class of journalism undergrads at the University of Colo., Boulder. These people are just starting out in journalism. Not surprisingly, most of them hope to land more-or-less traditional reporting jobs in more-or-less traditional newsrooms.
I asked these students whether they read blogs. As is common, the vast majority said no. [...]