February 12, 2010 – 11:00 am
Recently Forrester Research decided on an unfortunate, shortsighted policy. Forrester analysts can no longer can their own personally branded research blogs. They’re allowed to run their own blogs about their personal life or topics unrelated to their work at Forrester. But all their blogging on work-related topics must be done in blogs that are owned [...]
By Amy Gahran
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Also posted in PR & marketing, blogs, careers, mainstream media, marketing, mindset, networking, newspapers, organizations, problems, social media
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October 26, 2009 – 4:42 pm
Recently I offered some advice for how small businesses and independent professionals who aren’t very tech-savvy could expand their existing simple brochure sites into sites that will actively help build their business.
…Because the way the internet works today, a static brochure site is like a car up on blocks: You can sit in it, you [...]
October 26, 2009 – 1:37 pm
More than a year ago, in June 2008, I wrote about how Nokia’s clueless approach to serving the US smartphone market basically handed that market to Apple on a silver platter by the time the 3G iPhone launched.
Last week, GigaOm reported that Nokia is now suing Apple, claiming technology patent infringement. And on Oct. 15 [...]
October 25, 2009 – 3:40 pm
These days, brochures aren’t enough to make your business findable. (Image via Wikipedia)
If you’re a semi-retired professional who wants to build a consulting business, and you’re not an internet whiz, what kind of web site will really help clients find you? And how can you easily build and maintain a useful professional network?
My dad, Jack [...]
October 14, 2009 – 7:27 am
Today I’ll be liveblogging and tweeting a Las Vegas event by Metzger Associates: Social Media for Executives. It’s a small event for a select group of executives representing several types of companies.
The event is billed as a “strategic overview of how to evaluate key areas of your company including customer service, marketing communications and [...]
September 28, 2009 – 5:15 pm
White Elephant: A possession entailing great expense out of proportion to its usefulness or value to the owner. (Random House Dictionary)
Today, AP debuted its AP Stylebook iPhone app.
According to the press release. “AP Stylebook fans have been asking for a mobile application so they can have style guidance wherever they go. Journalists never know when [...]
August 12, 2009 – 5:06 pm
Mark Cuban: This is your media on crack. Any questions?
Image by Getty Images via Daylife
The apparent crack epidemic sweeping the executive suites of media organizations across the U.S. has claimed another victim.
Mark Cuban loves the news business. Over the years he’s done and said some smart things in media. But on his blog a few [...]
News organizations might benefit from new ways to handle money. (Image by Tracy O via Flickr)
Fundamentally, journalism is a community service. That mission, and the values associated with it, typically are what make journalists passionate about journalism — and also often wary of the business side of news (advertising, market research, etc.). And as smart [...]
April 23, 2009 – 10:18 am
“You know nothing of my work!”
(Read below for CJR tie-in.)
A month ago, as I wrote earlier, I was willing to pay $10/month to subscribe to the Wall St. Journal on my Kindle. I canceled that subscription last week, after the release of the WSJ iPhone application that provides free access to all WSJ content.
The iPhone [...]