Today I just found out (via “The Green Skeptic”) that The Nature Conservancy is now offering a podcast. I’m quite interested in the environment, so I clicked right over to add that show’s feed to my feed reader.
I looked for a feed link on that page, but found none. However, there is a link that says “Subscribe to podcast.” I clicked on that and got taken to a form where they expected me to provide my name, e-mail, street address, etc. just to sign up for their podcast!
It seems to me that whoever put this site together doesn’t understand that feeds ARE a type of permission contact. But it’s a type of contact that offers the subscriber maximum control and privacy.
If you want to build a relationship with people, it’s important to respect their communication and contact preferences.