Category Archives: advertisingThese days, brochures aren’t enough to make your business findable. (Image via Wikipedia)
If you’re a semi-retired professional who wants to build a consulting business, and you’re not an internet whiz, what kind of web site will really help clients find you? And how can you easily build and maintain a useful professional network?
My dad, Jack [...]
I really don’t like golf — at all. So I was surprised when, this weekend, my first issue of Mine (Time Inc.’s slick glossy foray into custom magazine publishing) included selected articles from Golf magazine.
Nearly a month ago I signed up on the Mine site to receive five issues of this custom biweekly magazine. [...]
The way many newspapers count print vs. online readers is like comparing apples and oranges. (Image by telex via Flickr)
Newspaper publishers and advertising managers routinely toss around print and online readership numbers — but sometimes in ways that don’t make sense, and that might even miss opportunities to build revenue, business, and community.
Yesterday Dan Thornton, [...]
Old news still has value, and can draw traffic. (Image via Wikipedia)
News is never just about what’s happening today — it’s also about context, including what led up to this moment. That’s why lately I’ve been intrigued by the Google News archive search. This feature, introduced September 2008, its worth a look — and [...]
Advertising has long been the main source of revenue for mainstream journalism — but have advertisers ever really gotten their money’s worth? On Jan. 16, Ethan Zuckerman of Harvard’s Berkman Institute on Internet and Society examined the economics of print vs. online advertising and posed a very basic — but crucial — question that everyone [...]
© 2007 contentious.com. Powered by Wordpress wearing MyJournal Hypereal by 
BlogoSquare
There are currently 1,956 posts extending over categories with loads upto 3,551 comments with valid XHTML and CSS.
