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BuzzMachine » Blog Archive » Objectivity/impartiality = cowardice, boredom, obsolescence
Acting as if there were no agenda in journalism is itself a deception. Why does an editor decide to pursue and publicize a story about, say, public corruption? Because he thinks corruption is bad and he wants to do something about it.” (tags: journalism objectivity transparency ethics problems tidbits+fodder debate)

User-news sites offer diverse stories, some questionable sources
“Traditional news outlets want readers to eat their spinach,” said Kourosh Karimkhany, GM of Wired Digital, which owns Reddit. Users create their own news “agenda” from multiple online sources, rendering a traditional front page increasingly “irrelevant.” (tags: social+media newspapers news+biz agenda journalism media+evolution research tidbits+fodder)

ThinkTank · Corporate Journalism
“Lately, I’ve been categorizing my editorial consulting work as “corporate journalism”—the practice of creating balanced, fact-based content for marketers. It’s a more authentic alternative to the usual PR drivel and marketing fluff.” (tags: mycoverage PR+marketing AmyGahran content+strategy balance authenticity)

The Latest News Headlines—Your Vote Counts | Project for Excellence in Journalism (PEJ)
“In a week when the mainstream press was focused on Iraq and immigration, the 3 leading user-news sites—Reddit, Digg and Del.icio.us— focused on stories like the release of Apple’s new iphone and that Nintendo had surpassed Sony in net worth.” (tags: tidbits+fodder research social+media news agenda popularity)

Keyword services for professional search engine optimization
Useful tool for figuring out which words to use in your gontent and tags to make it more findable via search engines. (tags: reference research tools search writing findability)

Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies
“As experienced practitioners, we see right through this post as exploitative, exaggerated yellow journalism. And quite frankly, it’s disappointing to see this occur under the Advertising Age banner, the so-called industry authority hosting the Advertisment” (tags: advertising journalism magazines blogs ethics bias problems credibility mycoverage AmyGahran tidbits+fodder)

Brightcove Narrows Focus to Tech Platform
“The company will cease to develop its less than one-year-old video portal and move it to a new Web site, Brightcove.tv. The Brightcove.com site will now become a corporate destination for its video infrastructure and syndication offerings.” (tags: video business sharing media+evolution strategy technology)

Jobs, News and Views for All of Higher Education - Inside Higher Ed :: Facelifts for the Facebook Generation
“Colleges, catching on to the evolving online habits of their prospective students, are starting to wisen up — and that often means making their online presence more appealing to Facebook-surfing high schoolers.” (tags: social+media marketing community generations education students)

Tools, Thoughts and Things one can Do with a little Time and Hardly any Resources: Net2ThinkTank: What is needed to facilitate more nonprofits’ adoption of the social web?
“Start off with some PC 101 skills that simply speed up the inevitably slow laggard-laptops/desktops … and then gently moving over into Web 2.0 without making the transition too obvious. You’d be surprised how this improves retention.” (tags: learning skills web2.0 mycoverage AmyGahran education technology)

Omaha broadcaster launches classifieds site - Lost Remote TV Blog
“For now, users can post everything, including pictures and videos, for free. Eventually the site will charge for the pix and video, but the text ads will remain free.” (tags: advertising business)

Wordpress vs Drupal » The Bivings Report
“After implementing a variety sites using both Wordpress and Drupal over the years, we’ve sort of developed our own unwritten rules as to when to use each platform.” (tags: tools tips tidbits+fodder reviews blogs)

It takes a brave man to compliment the ads on his site - Lost Remote TV Blog
“I think the Sprint ads are an excellent example of “advertising as entertainment.” I went through a bunch of their quick videos, and spent time on their site. That’s worth pointing out on the rare occasions that it happens.” (tags: advertising content+strategy content+quality business)

MediaPost Publications - The Next Differentiators: Transparency and Quality? - 09/14/2007
“As networks aggregate greater reach & consolidate to achieve scale, he argues they will need to differentiate themselves in the market. Media buyers need to ask deeper questions about how behaviors are being gathered and where the ads are showing up.” (tags: ad+networks advertising business content+quality transparency media+evolution tidbits+fodder)

Yapta Tracks Airline Fare Drop Savings : Somewhat Frank :: web 2.0 ● technology ● life :: blog by Frank Gruber
“Yapta which stands for “Your Amazing Personal Travel Assistant”, has built its business around this policy as a place to find out if you due any money back from a fare drop. ” (tags: tools travel money)

Viacom tries for a network of networks » mathewingram.com/work
Viacom Flux: “Creating micro-hubs for artists, shows and channels (such as MTV and The Comedy Channel), and then allowing users of one network to move content and profiles and other data in between the different sub-networks.” (tags: business content+biz networking niche entertainment social+media tidbits+fodder)

Report: Cory Doctorow of Boingboing Speaks in Beijing
“Copyright laws are much more strict on the Internet, and do not need “proof”. In a twisted way, this has encouraged the proliferation of online piracy because the laws are unreasonable and unenforceable.” (tags: copyright law business media+evolution government world)

MediaPost Publications - The Future of News Is ‘Small’ - 09/14/2007
“Whatever erosion takes place — be it the physical paper, classified ads, editors or equity of old news brands — I believe the importance of the individual reporter, or voice, will inversely rise. And it all comes down to trust and accessibility.” (tags: media+evolution news+biz newspapers journalism business people tidbits+fodder)

Not all that Wired about it: Communication technology gets the short end at NextFest
“What gives? Where were all the next-gen social media applications, the iPhonery, the streaming video delivery stuff? NextFest opted for the wow-factor of robots and lightshows and missed out on what actually changes our lives.” (tags: tidbits+fodder media+evolution perceptions trends events technology)

Silicon Alley Insider: Analyst Responds to BusinessWeek.com Editor Byrne
“All of the external sources show that BusinessWeek runs behind the leaders in the financial site sector. Peter Kafka thinks this is because BW does not have as many links at portals as its competition. At 24/7 Wall St., we think the problem is content.” (tags: business journalism traffic statistics content+strategy tidbits+fodder news+biz)

MediaPost Publications - Will Google Be The Google Killer? - 09/14/2007
“The first area, and this has been well chronicled, is in vertical search. The second scenario, and this is far more debatable, would be the creation of an engine that from day 1 was built around personalization. ” (tags: search business popularity niche trends journalism)

Silicon Alley Insider: Analyst Trims Online Ad Estimate For Mortgage Crisis
“Aggarwal is essentially arguing, as he did two weeks ago, that the mortgage collapse will have no impact on U.S. online ads. We disagree with this conclusion, and we also view the direction of the revision–down–as notable.” (tags: business finance analysis advertising tidbits+fodder)

Were Techmeme and Sphere too greedy? » mathewingram.com/work
“The bigger question, of course, is whether Yahoo plans to integrate meme-tracking into Yahoo News somehow, or just keep it as a sideline.” (tags: tools collaboration deals business news+biz tidbits+fodder)

Day 59: Yahoo Buys BuzzTracker | BoomTown | Kara Swisher | AllThingsD
“Moore said he had been looking around for such automated-news and content-discovery functionality, in order to augment the efforts of Yahoo’s 60-person news team.” (tags: news tools business deals)

Study: ‘Fair Use’ Is Big Business - News and Analysis by PC Magazine
“The use of copyrighted material without the permission of the copyright holder brings in $4.5 trillion in annual revenue for the United States, according to a study released Wednesday from the Computer and Communications Industry Association (CCIA).” (tags: copyright software economics research business)