I cover technology for CNN.com and elsewhere, so I get a lot of pitch e-mails from PR folks. Some of these are very useful and well targeted. Most are rather “meh.”
…And a few are utterly stupid.
Here’s one such e-mail I received today, in its entirety. Name of the PR person, PR firm, and client are removed to protect the guilty:
I’m writing today on behalf of [LINK TO CLIENT] a leader and innovative provider of device-centric, [TECHNOLOGY] solutions. They wanted to offer you the opportunity to receive some news which is under embargo until 9 a.m. CET on Monday, Feb. 27. If you are open to receiving news under embargo and agree to this embargo time, I would be happy to provide you with the news.
Seriously: I never heard of the company, I don’t know what this might be about, and I have no way to gauge whether their news is important or interesting enough for me to check out at all — yet THEY want ME to agree to an embargo in advance, before I have any idea whether they’re potentially relevant?
Folks, you always have to prove your information or news is worth somebody’s time. Just tell me why I should care, why this is relevant to me or my work. Always. There is no point in being coy.
And no, I’m not going to click the link in your e-mail to find out more about the company. I don’t know you. This looks like spam.
So I flagged this message as spam.
Social media, digital communication channels, and cell phones often get accused of alienating people, enabling bullies, and breaking down the human ties which are the foundation of society.
Bullshit. Personally, I am far happier on a day-to-day basis thanks to these technological tools. They have added considerable love, meaning, joy, and value to my life. With their help, I’ve been able to offer nurturing and support to far more people I care about than ever would have been possible otherwise.
So I wasn’t surprised when a recent Pew study found that 85% of adult who use social networking sites say that people are mostly kind. Also, 68% reported they’d had a experience on social media that made them feel good about themselves, and 61% had experiences that made them feel closer to another person.
I know I’m not alone in this…
Making some lemonade here. Had a rather unpleasant interpersonal experience lately, and decided I needed to set some clear entry requirements (emotional maturity and communication skills) for people I let very far into my life. So instead of just chalking it up to “Been there, done that, got the t-shirt,” I actually GOT THE T-SHIRT! A friend is working on a better line art version which I’ll be selling online. But for now, here’s the concept. Whadya think?
You must be at least this tall to ride this attraction. Custom ordered from Zazzle.com. Better line art version to follow.