Adapt or your business model will die!

I’ve long been frustrated with how stuck-in-the-mud much of the news industry and many journalists regarding their own business models or career path. Seems to me, the key skill to survive and thrive in chaotic, disruptive times is adaptability.

Here’s a great example of adaptability: How the much reviled flavor-of-the-month web startup Chatroulette has found a way to make money off its inevitable tide of exhibitionists:

Fast Company: Chatroulette Founder Andrey Ternovskiy Raises New Funding: “50,000 Naked Men”

“Chatroulette can’t fully wean itself off nudity yet. “You’ll still see some naked men, about one every hour,” Ternovskiy says. Of the roughly 500,000 visitors Chatroulette receives daily, about 10% are males itching to show their business. So Ternovskiy parlays that business into profit.

“Everyday, about 50,000 new men are trying to get naked,” he says. “What we’re doing is selling the naked men to a couple of websites–it’s an investment for us.”

When users flag someone enough times for indecent behavior (by clicking a button), the offender is automatically transferred to a partner site. Thanks to deals with adult dating services like FriendFinder.com, Chatroulette is earning cash hand over fist from the referral traffic.

“Basically, once we detect a person is naked, he’ll be kicked from our service to another website,” Ternovskiy says. “So, we’re actually getting revenue from naked men right now.”

 

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